E – Shopping: Opportunities and challenges perceived by consumers
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Date
2015
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Publisher
CCSHAU
Abstract
The present study was conducted in Hisar district of Haryana state. Respondents having access
to computer and doing online shopping were selected purposively. A sample comprised of 206
respondents representing group of students, professionals and housewives from both rural and urban
area. Results revealed that main source of information regarding online shopping was internet. More
than half (57.28%) accessed internet at home, were having internet connection for more than 4 years
(33.01%) and spending 1-3 hours per day (50.97%) on surfing the net. Best offers and provision of
return besides delivery time and mode of payment were the main factors considered for making online
purchases. Shoes, books and clothes were the items purchased online by urban respondents, while
mobile phones, clothes and shoes were preferred by respondents from rural background. Overwhelming
majority reported to be either satisfied or highly satisfied with their online purchasing. Railway
booking, mobile recharge and hotel booking were the main services accessed by respondents through
internet. Majority of the respondents (99.51%) preferred cash on delivery as the favorite mode of
online purchasing. Flipkart, Myntra, Snapdeal and Amazon were the most favored websites for
purchasing products. About one-third of the respondents (30.58%) reported facing different problems
during online purchasing. Checking authenticity of websites (rank I), paying cash on delivery (rank II)
and reading complete terms and conditions (rank III) were important measures adopted by respondents
to prevent online frauds. Overwhelming majority (99.51%) reported recommending online purchasing
to non-online shoppers.
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Keywords
Economics, Productivity, Marketing, Biological phenomena, Area, Economic systems, group communication, markets, animal husbandry, retail marketing