Feasibility of Flower Cultivation as an Enterprise for Rural Women
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Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CCSHAU
Abstract
For assessing the feasibility of flower cultivation for rural women, one block namely Hansi-I
of Hisar district of Haryana state was selected randomly. Out of the selected block, two villages namely
Umra and Dhani Peera Wali were selected randomly. A sample of 100 rural women i.e. 50 from each
village was drawn and 40 women i.e. 20 from each selected village were selected who were interested
in having training on flower cultivation. Various socio-personal, economic, psychological and
communication variables constituted the independent variables and knowledge, attitude, skill and
symbolic adoption constituted the dependent variables for the study. Data were collected with the help
of pre-tested structured interview schedule. The inferences were drawn on the basis of frequency,
percentages, paired ‘t’ test, weighted mean score, impact assessment index and correlation.
The findings of the study revealed that less than half of the respondents belonged to upper
middle age group, were illiterate, married, having nuclear family, had agriculture labourer as their main
occupation and belonged to upper middle caste having annual income Above 60,000 and having Large
land holding with negligible social participation, owning mixed type of houses. Most of the
respondents had high change proneness, high economic motivation and high risk orientation. Intra
family decisions were taken mostly by husband alone while entrepreneurial decisions were taken
jointly by most of the respondents. Majority of the respondents had medium mass media exposure, low
localite service and were having low cosmopolite services.
Awareness of rural women regarding flower cultivation was very low at pre-exposure stage
but awareness was very high at post-exposure stage. Sufficient gain in knowledge and change in
attitude was recorded for all the sub-components of flower cultivation after exposure to training which
was highly significant at 0.05 per cent level of significance. Impact assessment of flower cultivation
training was found to be of moderate level. Most of the respondents had acquired medium skills after
exposure to training. Majority of respondents had moderately high symbolic adoption and were willing
to adopt flower cultivation with somewhat difficulty and had moderately high overall acceptability.
Most of the respondents perceived marketing and technological constraints at 1
st
and 2
nd
rank. No
significant relationship of independent variables with dependent variables was recorded.
MAJOR ADVISOR DEGREE HOLDER
Description
Keywords
developmental stages, Tillage equipment, Biological phenomena, Costs, Economics, Productivity, Land Resources, Floriculture, Markets, Manpower