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36343 Tanya Gupta MSc Thesis j16m301bm.pdf.jpg
Thesis
2018-09
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

The present study investigation entitled “A COMPARATIVE STUDY OF CONSUMER PREFERENCE AND BUYING BEHAVIOUR TOWARDS CHOCOLATES WITH SPECIAL REFERENCE TO JAMMU CITY” was carried out on the basis of primary as well as secondary data. 150 respondents from Jammu district were selected to conduct the study. Convenience sampling tools were used in the study. From the stu...

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36344 Varish Bhanu MSc Thesis Abstract j16m31abm.pdf.jpg
Thesis
2018-09
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

The present investigation entitled “A Comparative Study of Consumer Buying Behaviour and Satisfaction towards Instant Noodles in Jammu City” was carried out on the basis of primary as well as secondary data. 200 respondents from Jammu district were selected to conduct the study. The present research is descriptive research and convenience sampling tools were used i...

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36368 Marwa  Chowdhary MSc Thesis j16m29abm.pdf.jpg
Thesis
2018-11
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

The present study investigation entitled “Customer Satisfaction towards selected Food Products: A Comparative study of Brands” was carried out on the basis of primary as well as secondary data of 100 respondents from Jammu city were selected to conduct the study. The present research used exploratory type research and purposive sampling technique for choosing outle...

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36371 Arsalan Ganai MSc Thesis j16m36abm.pdf.jpg
Thesis
2018-11
Sher-e-Kashmir University of Agricultural Science and Technology of Jammu, Jammu

The present study investigation entitled “Impact of product packaging of ready to eat food products on consumer buying behavior in Jammu” was carried out on the basis of primary as well as secondary data.150 respondents from Jammu city were selected for the study. The present research study used convenience sampling and was descriptive in nature. The research tools...

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36358 Rohit Kumar MSc Thesis j16m34abm.pdf.jpg
Thesis
2018-10
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

The present study investigation entitled “A study of Domino’s pizza with reference to marketing strategies and consumer behaviour in Jammu” was carried out on the basis of primary as well as secondary data.100 respondents from Jammu district were selected to conduct the study. Convenience sampling tools were used in the study. From the study, it is concluded that...

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36355 Nahida Akhtar MSc Thesis J16M28ABM.pdf.jpg
Thesis
2018-10
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

The project entitled “A Study on Consumer Behaviour towards Organic Basmati Rice in Jammu” was carried out in Jammu region in 2018. A total of 150 sample respondents were selected from the sample area. The information was collected from the sample area. The data collected was subject to analysis for examining the objectives of investigation. From the study it is re...

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36383 Tanveera Hassan MSc Thesis j16m27abm.pdf.jpg
Thesis
2018-12
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

Retailing is India’s largest industry and arguably the one with the most impact on the population. It is the country’s largest source of employment after agriculture, has the deepest penetration to rural India and generates more than 10 per cent of India’s GDP. India has some 12 million retail outlets but many of these act merely as subsistence providers for their ...

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Thesis
2021-12
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu

The study aimed to evaluate the distribution network of different seed companies, which was dealing with hybrid vegetable seeds and compare among these companies which were having best and worst performance in distribution network, required by which the sales can be enhanced in the study area. For study, questionnaires were prepared to collect primary data from who...

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36384 Ankita Sharma MSc Theis j16m26abm.pdf.jpg
Thesis
2018-12
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

The present investigation entitled “A Study on Stress Management of Employees of J&K Bank in Jammu” was carried out on the basis of primary as well as secondary data.150 respondents (J&K Bank employees) from Jammu district were selected to conduct the study. The present research was descriptive research and convenience sampling tools were used in the present study....

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36364 Sarwar Sultan MSc Thesis  j16m33abm.pdf.jpg
Thesis
2018-11
Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu

The present study investigation entitled “Value Addition in Mango – A Business Management Appraisal” was carried out on the basis of primary as well as secondary data. For the study purpose, two mango processing units were selected from Jammu district. The present study is of exploratory research nature and convenience sampling tools were used. The study discusses ...

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