Assessment of Green Consumerism on Environmental Sustainability
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Date
2020
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MPUAT, Udaipur
Abstract
Degradation of environment and natural resources is happening at a rapid pace. The consequences like climate change, global warming, and major catastrophes are appearing. Industries are one of the major sections that contribute in enormous amounts to deterioration of the environment. Environmental impacts are the untoward outgrowth of substandard economic activities. The raw material that is used in the production of goods and the final product that is consumed both are harmful to environment as well as to mankind.
After looking at the current scenario, a study was planned and bottomed on the notion of making consumers deterrent towards the hazards of using non eco-friendly product and make them aware about green products on the basis of their knowledge to the uttermost so that they use these products to the maximum and contribute in preventing environmental degradation by being green consumers in relation with the basic human needs i.e., food, shelter, clothing and healthcare which will ultimately help in sustainable development. The present study was conducted on 120 consumers to assess the knowledge, attitude and practice of consumers towards green consumerism and environmental sustainability in Nainital, Uttarakhand.
Data was collected from the consumers on personal level. Books, internet etc were also used as secondary sources of information.
The findings revealed that majority of respondents were aware of the green products. It was also noted that main source of information that created awareness about green products was internet. Consumers were willing to pay more for green products due to feeling of environmental protection responsibility and some have cited the concern for their health and spending quality life as the reasons. The major factor that strongly influenced the consumers buying behavior of green products is the price of the product. Consumers were found to be highly concerned with the impact of unfair means of production of conventional goods on the natural resources and environment and future ages. Thus, the efforts should be made by the companies and government to spread awareness about the benefits of the green products so that consumers get to know accurate information and facts about green products and they adopt green consumerism to the maximum.
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Assessment of Green Consumerism on Environmental Sustainability
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Citation
Sangwan S. and Vyas R.