Design development for apparel and furnishing items from the sculptures of Sahastrabahu temple and assessment of its market potential
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Date
2021
Authors
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Publisher
MPUAT, Udaipur
Abstract
Painting as an art form has flourished in India from very ancient period. The unique thing about Indian painting is that they are usually representative and connected to highly significant religious forms as culture events. Sahastrabahu temple is one of the most amazing temples located in Nagda village of Udaipur district. It is commonly known as the Saas-Bahu temple. Sahastrabahu temple is a unique symbol of the harmonious relationship of Saas (mother-in-law) and Bahu (daughter-in-law). Present study was carry out the documentation of design from sculpture of shahastrabahu temple and to develop apparel and furnishing items through hand painting and assessment their market potential. Total Sixty best, well maintained and preserved motifs from sculptures of Sahastrabahu temple was designed and developed through software .On basis of relative ranking by 20 experts, top 30 designs was selected from 60 motif and designs, among 30 designs, 20-20 placements were further designed and developed for development of 4 apparel and furnishing items each.. Top scored 5 placement designs were used for preparation of apparel and furnishing items. The results pertaining to overall suitability scores of developed apparel items clearly showed that all apparel items i.e. scarf, patch, border and duppata were highly acceptable by the homemakers the overall suitability scores of developed apparel items ranged from 2.90-4.34, Highest scores (4.34) was observed for scarf (S4) whereas, patch (P5) scored lowest overall suitability value (2.90) and Mean scores for suitability of design for apparel items varied from 2.8-4.3 with maximum value obtained for patch (P4) and minimum value found for border (B4) and duppata (D2). Market personnel rated highest scores i.e. 4.57 for patch (P1) and lowest scores (3.0) for duppata (D2) for overall suitability, acceptability of concept of motifs/designs on apparel items, shopkeepers found scarf (S3) highly suitable among all developed apparel items hence rated highest score (4.9), the lowest scores i.e. 3.2 was observed for duppata (D2). Scores of consumer acceptability of furnishing items the suitability of design for furnishing items ranged from 3.0-4.7. The highest value (4.7) was measured for cushion cover (CC1& CC5) and tea coaster (TC4) while lowest scores (3.0) was observed for letter holder (LH3) and door hanging (DH4). Acceptability of furnishing items obtained from the 50 market personnel the overall suitability score was rated from 2.90 to 4.57. The data obtained for marketability of apparel and furnishing items revealed that one third to more than half (34-60%) shopkeepers preferred to sale all apparel items at 30% profit levels. However, majority (58-72%) of market personnel favored to sale furnishing items at a profit level of 30% except cushion cover. About 24-72% shopkeepers liked to sale 5 sets of cushion cover at more than 30% profit level. All the developed items were very innovative, creative, distinctive in terms of designs as well as cost effective and highly appreciated by the panel members, homemakers and market personnel. The developed items showed good market potentials at consumers and shopkeepers’ level.
Description
Design development for apparel and furnishing items from the sculptures of Sahastrabahu temple and assessment of its market potential
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Citation
Joshi C. and Babel S.