CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE FOOD DELIVERY SERVICES IN JAMMU CITY OF J&K STATE

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Date
2021-03
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Sher-e-Kashmir University of Agricultural Sciences and Technology Jammu, J&K
Abstract
The present study investigation entitled “CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE FOOD DELIVERY SERVICES IN JAMMU CITY OF J&K STATE” was carried out on the basis of primary as well as secondary data. The research was conducted with the help of questionnaire based on the information collected from the consumers of Jammu city of Jammu and Kashmir during the year 2019-2020. A total sample of 100 respondents was selected from the study area. The study concluded that Zomato has been in the first position in online food delivery service provider followed by Swiggy, Pizza hut, Dominos. The majority of the respondent’s i.e. (73 per cent) said that online payment mode of the applications are safe and secure. The highest number of the respondents i.e. (62 per cent) said that the best mode of payment i.e. cash on delivery. Also the study found that the majority of the respondents i.e.(69 per cent) said that they mostly prefer to order snacks from online app. Using garret ranking technique External influence was ranked as 1st factor influencing buying behaviour towards online food delivery services followed by perceived use of ease and trust respectively. Time saving was ranked as 1st factor influencing the features which attract the most to consumers towards online food delivery services followed by faster delivery and discount of food respectively. Variety of products was ranked as 1st factor influenced consumer’s perception for selecting medium for online food delivery services followed by quality of services and ease of payment respectively. Technical issue was ranked as 1st factor which act as a constraints while using online food delivery services followed by reach of delivery and unavailability respectively.
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Preferred for your work: Uniyal, P.K. 2020 CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE FOOD DELIVERY SERVICES IN JAMMU CITY OF J&K STATE, MBA-ABM, SKUAST-J, Chatha.
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