Determinants of market dynamics for basmati rice in Jammu district of J&K

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Date
2021-03
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Sher-e-Kashmir University of Agricultural Sciences and Technology Jammu, J&K
Abstract
About half of the population in India relies on agriculture as its principal source of income. Indian farmers are vulnerable to both production and market risk throughout their life. Vagaries of monsoon, occurrence of pest and diseases, etc., marked the risks associated with the production. Price fluctuations due to changes in domestic and global fundamentals, poor market intelligence, poor infrastructure facilities with inadequacy of storage, processing and logistics, transportation facilities, large number of intermediaries, lack of awareness about quality standards etc. are the main causes for market related risks. Even then, the farmers achieved surplus production in most of the commodities but failed to reap the real benefits in terms of higher income from agriculture. Instability in commodity prices has always been a major concern of producers, processors, traders as well as the consumers in an agriculture dominated country like India. Farmers’ direct exposure to price fluctuations, for instance, makes it too risky for many farmers to invest in otherwise profitable activities (Sahadevan, 2008). Basmati is long grain aromatic rice grown for many centuries in the specific geographical area at the Himalayan foot hills of Indian sub-continent. India being the world’s largest producer, contributes more than 70 per cent of the total world basmati rice production. Jammu district is mainly comprised of sub-tropical regions and one of which is considered unique to the district is the Basmati rice. In Jammu region Basmati rice is grown on more than 32,000 hac. of area covering Jammu, samba and Kathua district (Gupta et al, 2013). Basmati of Jammu region, particularly of R.S.Pura belt is world famous for its high aroma. Thus, the cultivation of Basmati rice offers a great potential for improvement of economy in this region. The present investigation was therefore undertaken to study the “Determinants of market dynamics for basmati rice in Jammu district of J&K”. The present study was conducted in Jammu district of J&K. Two blocks of Basmati rice producing were selected purposively. Further, two villages from each selected block were selected randomly and from each village twenty five basmati growers were studied randomly through personal interview method, comprising a total of 100 Basmati rice grower. The study revealed that medium farms were having highest percentage share (40.49 per cent) followed by marginal (34.11 per cent) and small (25.40 per cent). The per hectare total input cost on overall farms comes to `27529.27. The highest cost of input per hectare was observed on Marginal farm (`27959.00) followed by small farm (`27414.00) and medium farm (`27297.00). The highest total cost was observed in marginal farm (`29561.00) followed by small (`29019.00) and medium (`28889.00). The per quintal gross returns on overall comes to `4191.08. The maximum gross return was observed in medium farms (`4417.97) followed by small (` 4167.59) and marginal farm (`3964.43). The overall net returns came ought to be `82, 14,141.85 out of which the maximum net return was observed in medium farm (`33,58,416.50) followed by marginal farm (`28,12,339.39) and small farm (`20,09,143.07). The study further revealed that on an average per farm marketed surplus comes to 17.48 quintals, whereas it was 44.71 quintals on medium farms followed by 23.27 quintals on small farm and 10.15 quintals on marginal farms respectively. A total of four marketing channels were found in marketing of Basmati rice viz producer to consumer, producer to village trader to wholesaler to rice miller, producer to wholesaler to rice miller and producer to rice miller. Majority of farms (41.00) followed second channel viz producer to village trader to wholesaler to rice miller. The investigation revealed that the producer share in consumers rupee was highest i.e 79.10 per cent in channel-I viz producer to consumer followed by channel-II 43.14 per cent, channel-IV 40.57 per cent and channel-III 39.53 per cent respectively. The channel-I viz producer to consumer was the most efficient channel with having the marketing efficiency of 3.79 followed by channel II (3.46), channel-III (2.36) and channel-IV (1.68) respectively. The overall farmers in study area reported the problem of high labour cost (65.00%), followed by lack of finance and credit facilities (58.00%), lack of latest technical knowledge (48.00%), lack of good quality seedlings in sufficient quantity (46.00%), occurrence of rice diseases (45.00%), unavailability of labour during peak period (44.00%) and very low percentage of farmer reported the problem of unavailability of good quality F.Y.M. on time (27.00%).
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Preferred for your work.Shaurya Sharma 2020, Determinants of market dynamics for basmatIrice in Jammu district of J&K. M.sc (Ag. economics) Sher-e- Kashmir University of Agriculrtural Sciences and Technology of Jammu, chatha.
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