DEVELOPMENT OF TEXTILE AND APPAREL PRODUCT RANGE BY BLENDING OF FOLK ART DESIGNS OF RAJASTHAN WITH DIFFERENT TEXTILE SURFACE ENRICHMENT TECHNIQUES
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Date
2019
Authors
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Publisher
MPUT, UDAIPUR
Abstract
Traditional motifs always grab the attention of the consumers and increase the demand
of the products. The concept of designing furnishing and apparel products by using Rajasthani
folk motifs is useful for enhance the ethnic value of products and popularity in Market.
Presently the contemporary craft is becoming more significant to generate new ideas with
fresh approach and trendy look to traditional and ethnic designs. Present research work
combines contemporary and traditional Rajasthani folk art through appropriate software and
opens opportunities for creative product creation and mass- customization with the title
“Development of textile and apparel product range by blending of folk art designs of
Rajasthan with different textile surface enrichment techniques”. The objectives of research
were to explore and document the folk designs of Rajasthan for varied applications, to adapt
the designs in terms of techniques, colour combination and arrangement on apparel and textile
based products, to develop apparel and textile product range of selected designs with different
surface enrichment techniques and assess the suitability and market potential, to develop a
media package and assess its suitability and market potential.
To accomplish the objectives, research work was carried out in two phases: survey and
experimental work; for this purpose exploratory and experimental research designs were used.
The study was conducted in 18 districts from 8 regions of Rajasthan. A sample of 80
respondents from each region was selected for gathering required information regarding
different traditional folk art and motifs, themes, significance of colours and surface
enrichment techniques used in Rajasthan. In the experimental work, 50 natural motifs through
different sources and its 3 modified forms were developed. Total 200 motifs were developed
using CorelDRAW and Photoshop software and 25 motifs were finalized by the panel of
judges. Selected motifs and its different arrangement combination were applied on different
fabrics by various surface enrichment techniques and suitability and market potential of
products were evaluated. Digital design library was developed by three types of software
(CorelDRAW X3 and Photoshop CS6), Animation (Adobe Flash CS6) on various parameters
and assessed the usefulness and appropriateness of the developed media package. Training
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was organized for 30 entrepreneurs and pre and post training knowledge was administered to
evaluate the knowledge enhancement on the subject.
Findings revealed that selected motifs for the development of digital design library
highly appreciated and accepted by the judges, through these selected motifs total 20 products
were developed. All the respondents highly appreciated workmanship of the products.
According to the all respondents’ views, developed products would have enough buyers in the
market. Developed media package including CD and Booklet was also appreciated by
respondents maximum was skewed towards excellent criteria. 32.50 per cent respondents
reported “very good” and 67.50 per cent “Excellent”. Impact assessment of developed media
package was done by organizing training program for selected respondents. The findings
showed that significant improvement in the knowledge of respondents was found as a result
of exposure to training on Digital Design Library. Visual, literature and technical details in
the developed media package were proved as an efficient material to impart knowledge about
design library and its uses in designing the furnishing and apparel products using different
colourways, designs and surface enrichment techniques.
Description
DEVELOPMENT OF TEXTILE AND APPAREL PRODUCT RANGE BY BLENDING OF FOLK ART DESIGNS OF RAJASTHAN WITH DIFFERENT TEXTILE SURFACE ENRICHMENT TECHNIQUES
Keywords
Citation
Kala S. And Babel S.