Adaptation of Madhubani Motifs for Screen Printing and Hand Embroidery on Stoles
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Date
2019
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CCSHAU
Abstract
India had always been known as the land that portrayed cultural and traditional vibrancy through its
conventional arts and crafts. Every region in India has its own style and folk art which are very ethnic and simple,
and yet colorful and vibrant enough to speak volumes about the rich heritage. Folk art in India apparently has a
great potential in the international market because of its traditional aesthetic sensibility and authenticity. The two
most famous folk painting are Warli art of Maharashtra and Madhubani art of Mithila. The present study was
conducted on adaptation of Madhubani motifs on stole through screen printing and hand embroidery. The 120
traditional Madhubani motifs were collected from secondary sources like books, journals, magazine and internet
etc. and screened for their suitability to stole using screen printing and hand embroidery. The identified motifs
were sketched manually and scanned from books, magazines etc. which were recreated and modified in
CorelDRAW X5 and Adobe Photoshop to get the required complexity and elegance. The selected motifs were
categorized in four categories viz. floral & foliage, geometrical, animal & bird and religious motifs and shown to
the thirty experts to sought their preferences for selection of four top preferred motifs i.e. four from each category.
Total thirty designs were prepared using selected sixteen motifs and got assessed from thirty experts for selection
of five top preferred designs for preparation of design layout on stole. The base colour and fabric for stole were
selected as per preferences of experts. Twenty five developed design placements were again shown to the experts
and one best design placement of each selected five designs was selected for development of colour ways. Five
colour ways for each selected five design placements were prepared and colour way that secured Ist rank was
selected for development of stole through using screen printing and hand embroidery technique. The cost of each
stole was determined by adding the cost of raw material, screen printing, hand embroidery and finishing charges.
The screen printed and hand embroidered stoles were assessed for consumers’ acceptability on different
parameters. Out of the one hundred twenty motifs, sixteen motifs selected for design development were motif
number 8, 11, 29 and 30 in floral & foliage motifs, motif number 2, 8, 15 and 26 in geometrical motifs category,
motif number 1, 18, 19 and 26 in animal & bird motifs category and motif number 2, 13, 28 and 30 in religious
motifs category. The five top preferred designs were design number 14, 20, 22, 23 and 29. Preferences of experts
for placement of selected five designs were placement III of design number 14 and 20, placement I of design
number 22, placement II of design number 23 and placement V of design number 29. Most preferred colour ways
for screen printing and hand embroidery as per experts’ choice were colour way I of design number 14 and 22,
colour way II of design number 20 and 23 and colour way V of design number 29. Five stoles were developed
through screen printing and hand embroidery as per preferred placements and colour ways of selected five designs.
All the screen printed and hand embroidered stoles were found very enthralling and accepted by consumers on
different assessment parameters. The cost of the stoles was rated appropriate by all the consumers. Thus,
traditional Madhubani motifs adapted for development of designs for stole has expanded the design base for textile
products and cater to the urge of high-end clients through variety of designs and unique combination of screen
printing and hand technique.
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