Designing of an Interactive Web Module for Dissemination of Need Based Information on Broiler Farming
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Date
2019-02-27
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Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu (J&K)
Abstract
ICTs are changing all the spheres of human lives. Hence, livestock/poultry extension also no exception to this. It is also expected that the ICT led extension systems are going to act as a key agent for changing livelihood situation and poultry farmers’ lives by improving access to information and sharing knowledge. Internet and telecommunication technology have made the world a global in a real sense. Communication network satellites provide the quickest and the cheapest data transfer to all parts of the world. As the traditional livestock extension mechanism for transfer of technology have numerous limitations, so the IT enabled extension tools and techniques have become an unavoidable necessity for organizations especially those involved in technology transfer. In this context the study entitled “Designing of an Interactive Web Module for Dissemination of Need Based Information on Broiler Farming’’ (BROILEARN) was undertaken for designing a need based web module on scientific broiler farming after analyzing the existing knowledge level of broiler poultry farmers as well as assessment and prioritization of information needs as perceived by broiler poultry farmers pertaining to scientific broiler poultry farming in Jammu district of J&K state. The study was also conducted to identify and document the constraints in adoption of scientific broiler poultry farming by following constrains in adoption of scientific broiler practices by following the traditional methods of extension communication. The total sample size comprised of 100 broiler poultry farmers. On analysis of existing knowledge level of broiler poultry farmers, it was revealed that majority (70%) of the respondents had medium level of knowledge pertaining to scientific broiler farming. The assessed and prioritized information needs of broiler poultry farmers in the following order of importance or preference: housing, nutrition, general management, healthcare and bio-security, chick quality and brooding. After priotization of information of information needs, an interactive IT enabled need based broiler poultry web module BROILEARN was developed by using latest Microsoft. Net (2010). The developed web module consists of comprehensive information on scientific broiler farming covering important aspects like housing, breeds of chicken, nutrition, brooding, poultry diseases, poultry farm equipment and recent trends in poultry farming like poultry insurance, finance, contract farming, value addition, record keeping etc. The web pages on the broiler farming were developed in English (universal language). All the information was given in the form of interactive manner along with appropriate pictures, diagrams, and web links. The major constraints in adoption of scientific broiler farming by following the traditional methods of extension communication as perceived by broiler poultry farmers were ‘less government support’, ‘high cost of treatment and veterinary charge’, ‘frequent outbreaks’ fluctuating market price of live broiler birds’ ‘Poor public relation of extension workers’ ‘communication gap between farmers and ICT developers’. The developed web module BROILEARN can be used by uploading it on University website and divisional information kiosk. The study concluded with the impression that the developed web module will be effective among the farmers and to a major extent will solve the problems of need based information on scientific broiler farming.
Description
Designing of an Interactive Web Module for Dissemination of Need Based Information on Broiler Farming
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