INDIA’S 2016 DEMONETIZATION EXERCISE AND ITS EFFECT ON MICRO SMALL AND MEDIUM ENTERPRISES (MSME’S)
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Date
2018
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FACULTY OF BUSINESS STUDIES JOSEPH SCHOOL OF BUSINESS STUDIES SAM HIGGINBOTTOM UNIVERSITY OF AGRICULTURE TECHNOLOGY AND SCIENCES NAINI, PRAYAGRAJ (ALLAHABAD)-211007
Abstract
Demonetization is the process where government declares publicly that is currently running
currency notes are illegal to be tender. In India three times demonetization process was done,
first demonetization 12th January 1946, second demonetization was 16th January 1978 and
recently on 8th November 2016, main motive of demonetization in India was check black money
operation, tax evasion, corruption, money laundering and major issue terrorism. But 2016
demonetization other main motive was cashless transaction and digital economy. ‘A study on
India’s 2016’s demonetization exercise and it’s effect on micro, small and medium enterprises
(MSMES)”. The results reveal the demonetization was positive exercise for the Indian MSMSE
sector. This study explored the contextual factors did not affected on customers buying behavior
for Indian MSME products. Demonetization effects on MSME sector in India, significance of
cashless transaction of MSME after India’s 2016 demonetization and customers preferred mode
of payment for the MSME products before and after the 2016 demonetization in India. In this
survey quantitative and qualitative both methodologies were employed in this survey. Primary
and secondary both data was used, A numbers of statistical tools percentage analysis, Gap
Analysis, Correlation Analysis, Chi-square Tests and Regression Analysis were adopted to test
the hypothesis. A structured questionnaire was designed and used as the instrument in data
collection. From the targeted sample size. The study conducted in the urban areas in India,
specifically, at Varanasi, New Delhi, Bangalore and Mumbai total sample size 600. Finding from
the survey indicate that demonetization was good move for the Indian MSME sector, cashless
transaction was led after demonetization exercise, online banking is good for the general public
and customers buying behavior for the SMSE sector was not affected. People like cashless
transaction for the low and high value transaction.
Description
Ph. D. Thesis
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