FARMERS’ AND DEALERS’ SATISFACTION AND BRAND PREFERENCE FOR SEED DRILL IN RAJKOT AND JUNAGADH DISTRICTS OF GUJARAT
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Date
2017
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International Agribusiness Management Institute Anand Agricultural University Anand
Abstract
Mechanization has an important role to play in Indian agriculture. Given the low levels of mechanization in Indian farming, there is high scope to improve level of mechanization. The fast changing economic environment globally as well as locally, has a strong bearing on the perception of customers, dealers and other stakeholders in any industry including farm machinery industry. Scanty literature is available to understand the dynamic change in farm machinery industry with focus on market.
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