MODELLING CONSUMER PREFERENCES FOR ORNAMENTAL FISHES: THE CASE OF CORPORATION OF CHENNAI

Loading...
Thumbnail Image
Date
2014
Journal Title
Journal ISSN
Volume Title
Publisher
TANUVAS, Chennai
Abstract
A study was carried out in Corporation of Chennai, Tamil Nadu with the objectives to study the consumer preferences for ornamental fishes in Chennai city; to analyse the factors predisposing consumer preferences for ornamental fishes; and to estimate the part Worth of attributes of ornamental fishes. Multistage random sampling procedure was adopted to select 150 ornamental fish consumers in the Corporation of Chennai. Relevant data were collected through personal interview with the help of pilot-tested interview schedule and orthogonal plan cards.
Description
TNV_TH_2014_MFM12001
Keywords
Veterinary Science, Animal Husbandry Statistics
Citation