XPORT PERFORMANCE OF POMEGRANATE IN INDIA

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Date
2017
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Mahatma Phule Krishi Vidyapeeth, Rahuri
Abstract
Horticulture sector is an important sub-sector of the Agriculture with its contribution of about 20% in the economy of Agriculture and Allied sectors. The fruits are very important part of human diet. At present India is second largest producer of fruits in the world. Though India produces more than 50 per cent of world’s Pomegranate, the export share of the country is 5 to 6 per cent. So export of Pomegranate from the country needs special attention. The present study was conducted to evaluate the export performance of Pomegranate in India by way of studying the changes in area, production and productivity of Pomegranate in India, state wise production of the country, major importing countries of the Indian Pomegranate and the competitiveness of the Indian Pomegranate trade during the period for 25 years (1990-91 to 2014-15). The area of Pomegranate in 1990-91 was 0.14 lakh hectare which increased to 1.81 lakh hectare in 2014-15. The production increased to 17.89 lakh MT in 2014-15 from 0.87 lakh MT in 1990-91. The productivity of Pomegranate cultivation also increased to 9.8 tons in 2014-15 from 6.06 tons in 1990-91. The area under Pomegranate significantly increased by 21.28 per cent per annum since 1990-2000, whereas it increased by 13.55 per cent per annum during the entire period. The annual compound growth rate in production of Pomegranate in India during 1990-2000 was 5.64 per cent which was increasing significantly at 5 per cent whereas, it increased by 9.30 per cent per annum during 2001-15. In case of production of Pomegranate, Maharashtra and Karnataka accounted 81.57 per cent of the total country’s production. The export function analysis indicated that area under Pomegranate and international prices had positive impact on export during over all period with varying magnitude. The direction of Pomegranate trade indicates that the main destinations of Pomegranate export are UAE, UK, Saudi Arabia. The Nominal Protection Coefficients of export of Pomegranate were lower than unity for both periods. The export performance ratio was more than unity which indicated that Pomegranate had a high degree of comparative advantage in the international market during 2005 to 2009 and also in 2014. The Markov Chain Analysis indicated that UAE has shown stability in the import of Indian pomegranate during 2003 to 2014 by gaining its share from Bangladesh, Netherlands and other countries. The study suggested that there is special need to give special emphasis on quality production and export of Pomegranate to export competitive countries.
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