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A STUDY ON TELEVISION VIEWING BEHAVIOUR OF FARMERS FOR AGRICULTURAL PROGRAMMES IN NORTH EASTERN KARNATAKA

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2012-06-05
S. B. GOUDAPPA
S. K. METI., DD. M. CHANDARGI
UNIVERSITY OF AGRICULTURAL SCIENCES, RAICHUR
130
BEHAVIOUR, FARMERS, AGRICULTURAL EXTENSION, Agricultural Programmes, Television
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M.Sc

A Study on Television Viewing Behaviour of Farmers for Agricultural Programmes in North Eastern Karnataka was carried out during 2010-12. Following the Simple random sampling, 120 respondents were selected from 6 villages of six taluks in the selected districts. The data was elicited through personal interview method and analysed using frequency percentage and correlation tests. The major findings were Majority of the respondents (39.17%) were young aged, two third of the farmers had small and medium land holding. More than half of the respondents (52.50%) belonged to low annual income, nearly half of the respondents (45.83%) belonged to low material possession, Three fourth of respondents belonged to low and medium level of extension orientation and half of the respondents contacted extension personnel for 3-5 times in a year. Majority of the respondents (41.67%) belonged to medium level of management orientation, Two third of respondents belongs to low (39.17%) scientific orientation, over one third (39.17%) of the respondents belonged to medium level of economic orientation. Nearly two third of respondents belonged to medium and high television viewing behaviour. Most of the respondents preferred the “Question and answer” mode of presentation. Over three fourth (76.66%) of the respondents expressed that there is exposes on advance cultivation methods of field crops and vegetables. Nearly cent per cent of respondents opined that the agricultural programmes were unbiased. Majority of the farmers (55.83%) viewed the agricultural programmes regularly. Half of the respondents were pay partial attention. Majority of respondents (43.33%) viewed agricultural programmes partially. Most of the respondents never bothered to discus / make notes after viewing the agricultural programmes. More than three fourth of respondents expressed as “Problem of power supply during the telecast of agricultural programmes”. Majority of respondents suggested to “Making the arrangement of uninterrupted power supply during telecast of agricultural programmes”.

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