EFFECTIVENESS OF THE VETERINARY AND ANIMAL HUSBANDRY FARM JOURNAL - KALNADAI KATHIR
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Date
2003-01
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Abstract
The present study was conducted In Erode district of Tamil Nadu state In which aD the ninety life
members of the farmer-readers were selected to study the subIcrlbers' perception about the effectiveness
of the farm journal- Kalnadai Kathir. This journal was pen:eived to be 'moderately effective' by 60 per
cent of the farmer--readers. AD the five cover page components and the format characteristics of the
journal were perceived as moderate to most satisfactory' by more than two-thirds of the readers. Most
of the readers expressed moderate satisfaction towards content and illustration components.
Description
TNV_IJAR_2003_37(1)32-35
Keywords
Veterinary Science