Accessibility and Utilization Pattern of Mass-Media Among the Farm Women in Hanumangarh District
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Date
2014
Authors
Journal Title
Journal ISSN
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Publisher
Department of Home Science Extension and Communication Management COLLEGE OF HOME SCIENCE SWAMI KESHWANAND RAJASTHAN AGRICULTURAL UNIVERSITY, BIKANER
Abstract
Mass media are important in bringing about large scale directed
social change. For transmitting knowledge, disseminating facts and
directing various emotional appeals to influence public opinion, the mass
media has assumed vital importance.
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