Value Addition in Mango – A Business Management Appraisal
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Date
2018-11
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Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu, Jammu
Abstract
The present study investigation entitled “Value Addition in Mango – A Business Management Appraisal” was carried out on the basis of primary as well as secondary data. For the study purpose, two mango processing units were selected from Jammu district. The present study is of exploratory research nature and convenience sampling tools were used. The study discusses the procurement pattern and investment pattern of the mango processing units with different processing capacities. The unit-I (Sungrace foods) procured mango from Narwal mandi while unit-II (Vaishno Fruit & Vegetable Processing Industry) from local supplier (contractors). The results of the study revealed that for a mango processing unit of processing capacity of 5000 quintals per annum referred as unit-I in the study, a total of `369 lakhs were invested whereas an initial sum of `240.50 lakhs were invested for the unit-II having 3750 quintals processing capacity per year. The result showed that the procurement costs were higher in unit-I as compared to unit-II as unit-II procures mango directly from contractors at price of `1200/q. The value addition was found to be `25 for juice and `30 for pulp in unit-I and `23 for juice in unit-II. The net returns in unit-I was found to be `1814.38/q and `3705.33/q in unit-II. The benefit cost ratio was found to be 1.57 in unit-I and 2.85 in unit-II. Damage due to improper transportation is one of the major constraints faced by processing units. Poor harvesting practices followed by farmers is another major constraint in mango processing units. The study concluded that the higher return was found in unit–II because of minimum procurement price. It was also found that unit –II was having higher benefit cost ratio than unit-I.
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