A STUDY OF MASS MEDIA AND ITS IMPACT ON RURAL DEVELOPMENT IN MEERUT DISTRICT OF WESTERN UTTAR PRADESH
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Date
2015
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Sardar Vallabhbhai Patel University of Agriculture and Technology, Meerut- 250 110, (U.P.) INDIA
Abstract
The present investigation entitled “A study of mass media and its impact on rural development in Meerut District of Western Uttar Pradesh” to find out the impact of mass media in the development of rural society. The study was conducted in four villages of Daurala block of Meerut district. Under the investigation eighty respondents were considered for the purpose. In the study it was found that maximum of respondents i.e. 48.75% belong to middle age group of 46 to 55, while 40 % of respondents belong to young age group of up 45 years and 11.25 percent belong to old age group of above 56 years. It shows that higher percentage of respondents belong to middle age group. Majority of respondent i.e. 43.75 percent having medium socio-economic status followed by 41.25 and 15.00 percent respondent belong to high and low socio-economic status respectively. 66.25 percent respondents had fair knowledge, 23.75 percent had good knowledge and 10.00 percent respondent had poor knowledge about rural development. No- significant association between socio-economic status and knowledge about different developmental programmes. majority (81.25%) of respondents have favorable attitude toward agricultural development, 72.50 and 66.25 percent of respondents have favorable attitude toward rural and women and child development respectively. Maximum 36.25 percent respondents were found to low extension contact whereas 33.75 and 30 percent respondent were having medium and high extension contact respectively. Lack of awareness, lack of good leadership quality and lack of employment were major problem faced by respondents in rural development
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