ADOPTION OF RAPESEED MUSTARD PRODUCTION RECOMMENDATIONS BY THE FARMERS IN JAMMU REGION OF JAMMU AND KASHMIR

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Date
2017
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Sher-e-Kashmir University of Agricultural Sciences and Technology of Jammu
Abstract
Improved agricultural practices are the product of modern science and technology. Absence of technology is generally not the major problem in our country but main problem which still exists today is that of diffusion and acceptance of these technologies by the farmers and that is the main reason that diffusion and adoption research has played a pivotal role in agricultural extension research. Adoption of agricultural technologies is determined by many factors such as socio-personal including knowledge and attitude, economical, communication behaviour, attributes of the innovation and efforts of the change agency and agents. To find out the impact of the above referred variables on the adoption of different production recommendations in rapeseed mustard cultivation, a study entitled “Adoption of rapeseed mustard production recommendations by the farmers in Jammu region of the Jammu and Kashmir” was conducted for finding out the attitude towards rapeseed mustard cultivation, knowledge about different production recommendations and extent and level of adoption of different production technologies of rapeseed mustard crop. Stratified random sampling technique was employed for selecting the sample of rapeseed mustard growers and non-growers. The total sample size was 280 (200 rapeseed mustard growers, 80 non-growers) comprises 140 respondents from Jammu & Samba districts falling under sub-tropical zone & 140 from Reasi & Doda district falling under temperate zone of Jammu province. Interview schedule including attitude scale based on Likert’s technique and knowledge test was used for collection of the data. No significant difference was observed between the rapeseed mustard growers and non-growers in case of age, education, family size, farming experience. However, there was significant difference in case of size of land holding (t=3.279, p=0.001) and attitude score (t= 2.176, p=.031). Size of land holding (p=.005), occupation (p=.031) and attitude (p=.024) significantly affected the decision to adopt the cultivation of rapeseed mustard crop. Education (p=.045) and irrigated land holding (p=.000) significantly affected the knowledge of rapeseed mustard growers about different production recommendations. Indian mustard (Brassica juncea) among the rapeseed mustard group was found predominately grown in both sub-tropical and temperate zone of Jammu province and 6 percent of sampled mustard growers also adopted the cultivation of hybrid gobhi sarson (Brassica napus) mainly in Jammu district. Irrigation facility, knowledge and agro-climatic zone were important variables which affected the adoption decision of recommended sowing time (R2=.150), recommended seed rate (R2=0.515), urea (R2=0.065), DAP (R2=0.599) and insecticide (R2=0.207). Irrigation, weed management (both manually & chemically), use of urea, DAP & insecticide spray mainly against aphid were the main factors affecting the productivity of raya (R2=0.534), gobhi sarson (R2=0.253), and toria (R2=0.757) .The major constraints faced by the mustard growers were lack of irrigation facility, problem of aphid insect, lack of quality seeds in both the sub-tropical and temperate zone and untimely snowfall in temperate zone. The major reasons expressed by non-growers for not growing the rapeseed mustard crop were small size of land holding and priority for cereal crops. This study provides an empirical feedback to research and extension agencies in the Jammu region for making farmer specific research and extension endeavors for increasing the adoption of recommended technologies by the mustard growers at farm level leading to higher productivity of rapeseed crop in our state in general and particularly in Jammu province.
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