Dissemination Of Livestock Information Through Use Of ICTs In Jaipur District Of Rajasthan: An Exploratory Study

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Date
2017
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Rajasthan University of Veterinary and Animal Sciences, Bikaner
Abstract
The present study was conducted in purposively selected Jaipur district of Rajasthan. A total 120 livestock farmers, who were using ICTs for information in livestock sector, were selected randomly from each of six villages of Sanganer and Shahpura tehsils of Jaipur district. Data were collected by personal interview with the help of a structured interview schedule. The study revealed that majority of the livestock farmers were middle aged, educated upto primary level, belonging to OBC category, having marginal land holding with agriculture as primary and livestock farming as their secondary occupation. Majority of the respondents had medium level of income and medium family size and were living in nuclear family system. Most of them had medium size of herd, medium level of experience in animal husbandry and medium level of extension contact, mass media exposure, social participation and economic motivation. All the livestock farmers had availability and accessibility of mobile phones. Besides this newspaper, television and internet were also available and accessible to the majority of the livestock farmers. Mobile phone was the most frequently and widely used ICT tool among the livestock farmers. Usage of ICTs for market price of inputs and marketing of produce was mainly through mobile phone (65.00% each) followed by newspaper (13.33% each) and internet (11.67% each). Mobile phone was the most widely used ICT tool used for the purpose of general care and management (61.67%), health management (60.83%), sanitation (57.50%), treatment (52.50%), vaccination (45.83%), details about trainings, animal fairs/livestock show and kisan mela (44.17% each) and information about schemes & services on animal husbandry (33.33%). On an overall, majority of the livestock farmers (73.33%) had favourable attitude towards dissemination of information through different ICT tools in livestock sector followed by 15.83 per cent with more favourable attitude and 10.83 per cent with less favourable attitude. Major constraints faced by the livestock farmers were high cost of repairing ICTs, lack of training and practical exposure towards ICTs, low ICT literacy, lack of awareness of benefits of ICTs, lack of skills in handling ICTs, poor finance, erratic power supply, lack of confidence in operating ICTs, lack of repairing facilities & centres in village and high cost of ICT tools. Most of the livestock farmers were in aggrement with the considered possible solutions for the constraints in the use of ICTs.
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