Development of pouches using motifs from Shekhawati paintings
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Date
2018
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Punjab Agricultural University, Ludhiana
Abstract
Inspired from the wall paintings of Shekhawat, a semi-desert area in Rajasthan, the
investigation entitled “Development of pouches using motifs from Shekhawati paintings” was
carried out in Ludhiana city. To document the prevailing trends in types of pouches,
materials, colours-combinations, embellishments and rendering techniques, etc. twenty
showrooms of Ludhiana city were surveyed. Pouches were available in the market in both
textile materials and leather to pair with both ethnic and western wear. The Shekhawati
motifs/designs were documented from various primary and secondary sources and categorized
into four categories viz. floral, figurative, geometrical and combination of floral and
geometrical border motifs and were shown to a panel of ten judges for their preferences. Forty
motifs preferred by judges comprising of top ten ranked Shekhawati motifs in each of the four
categories were scanned and traced in CorelDrawX4. Twenty shapes of pouches were
sketched and five shapes were finally selected for designing pouches. A line of twenty
pouches using Shekhawati motifs was developed using CorelDrawX4. Preferences of ninety
young women, representing the target segment of consumers, were selected purposively from
three localities of Ludhiana city. Women preferred polyester fabric (mean score 4.23) for
pouches. Silver and golden colours were most preferred with mean scores 4.34 and 3.14
respectively. Respondents preferred multi-coloured combination for motifs (mean score 2.67).
Amongst the embellishments, tassels were most liked for pouches with mean score 12.28. Out
of twenty developed designs of pouches with Shekhawati motifs, ten designs of pouches most
preferred by the respondents were prepared. Evaluation of the prepared pouches was done by
a sub-sample of thirty respondents. The most preferred pouch on the basis of Shekhawati
motifs and designs was C3 (mean score 8.5). Colour combination of B4 (mean score 6.93), and
embellishments of A1 (mean score 6.93) and overall appearance of C3 (mean score 8.9) were
most preferred by the respondents. The quoted prices for the prepared pouches B4, A2 and E3
were found to be adequate with profit margin of 32.04, 30.43 and 28.34 per cent, respectively.
Designs of some pouches involved higher level of art work due to which their labour cost was
more. These products may be sold at much higher profit margins at high end specialty stores.
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