TRANSFER OF FOOD BASED TECHNOLOGIES AND ITS IMPACT ON KNOWLEDGE AND ADOPTION AMONG WOMEN ENTREPRENEURS OF CHAMARAJANAGAR DISTRICT
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Date
2015-09-09
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UNIVERSITY OF AGRICULTURAL SCIENCES GKVK, BENGALURU
Abstract
A study was conducted to analyse the socioeconomic and psychological
characteristics of women entrepreneurs of Chamarajanagar district, to transfer the
available technologies and to know its impact on knowledge and adoption in the study
group. Primary data was collected through pretested schedule from one hundred women.
Gaps regarding, food safety and sanitary practices and value addition were identified.
Educational interventions were planned for a sub group of 30 women entrepreneurs.
Educational intervention was implemented through two modules- Module I: food safety
and good manufacturing practices and Module II: food based technologies and impact of
intervention. Nearly 2/3 of women belonged to middle age group (30-50y), were
educated up to middle and high school levels. More than half of the entrepreneurs
belonged to small farm families with medium level income. Women earned between Rs.
2000-4000 per month through micro enterprises. Education, family income, size,
extension and social participation and all the psychological variables positively
influenced returns earned from the enterprise. Entrepreneurial variables like size of the
enterprise, experience, marketing channels adopted were positively correlated with
income earned from enterprise. Structured market facilities and poor price for the product
were top ranked constraints cited by women. HACCP analysis for selected products
revealed that women entrepreneurs were not following good manufacturing practices and
their working place, storage and packaging were unhygienic. Subsequent to technology
transfer programme knowledge index regarding new food products had increased from
56.7 per cent to 90.32 per cent. Ragi (66.66 %) and maize (60 %) papads were adopted
by more number of women entrepreneurs. Most participants agreed that training helped
in increasing income, self-confidence and over all personality development. It is
concluded that, rural women entrepreneurs having medium innovation capabilities can be
motivated to improve quality and variety in their enterprises and can explore the
opportunities to improve their incomes.
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