A comparative study on college boys and girls regarding online clothing buying behaviour
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Date
2015
Authors
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Journal ISSN
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Publisher
MPUAT, Udaipur
Abstract
Apparel is one of the basic necessities of human civilization along with
food, water and shelter. Online shopping has been a growing phenomenon in all
four corners of the world, particularly amongst countries possessing highly
developed infrastructure available for marketing activities through the internet.
College students have been considered as very potential target segment for online
shopping due to high rate of internet. Boys and girls due to their different
upbringing and socialization along with various other social, biological and
psychological factors depict different types of behaviour at various situations.
Girls seem to have satisfaction and find pleasure while they shop apparels online
whereas boys appear to be more disdain towards shopping for apparels online.
To achieve the objective of the current study, survey was carried out on
180 college students of Udaipur city, studying in technological colleges i.e.
College of Technology and Engineering (M.P.U.A.T), Pacific College of
Engineering and Geetanjali Institute of Technical Studies.
The major findings revealed that boys were using internet more frequently
than girls. Majority of the boys used internet at friends and relative’s home
whereas majority of girls used internet at their home. Both boys and girls (55.5%)
equally used internet for online shopping. On the other hand maximum girls were
using internet for checking E-mails whereas boys were using internet for checking
E-mails and for entertainment also. Maximum boys felt that internet is a good
source of entertainment while majority of girls felt that internet provides
information related to current fashion. As compared to boys, girls shopped for
apparels more frequently. Maximum boys preferred to buy new clothes according
to their need whereas maximum girls purchased new clothes on their birthday.
None of the boys purchased unstitched fabric or garment online, while nearly one
fourth of the girls rarely purchased and few frequently purchased unstitched
garments or fabrics online. Majority of the boys always took suggestions from
their friends whereas girls made their apparel purchase decision with their
Description
A comparative study on college boys and girls regarding online clothing buying behaviour
Keywords
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Citation
Parahashar and Babel, 2015