Case Study of service quality of suppliers in hosiery industries of Ludhiana
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Date
2013
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Publisher
PAU Ludhiana
Abstract
The present study was conducted to know the level of service quality of the suppliers in
supply chain management in hosiery companies in Ludhiana. Population of the study consists
of all the hosiery manuacturing units located in Ludhiana. Lists of all the hosiery
manufacturing units were obtained from hosiery association of Ludhiana. Out of those 50
units were selected on the basis of their willingness and convenience to respond. The
companies were selected in ratio of 1:3(large, medium, small and micro enterprises). It was
found that suppliers of large company is performing as per manager’s expectations but they
still have to be improve to give better results. There is significant difference between four
categories of hosiery companies under three service quality dimensions. Suppliers of medium,
small, and micro enterprises does not match the expectations of the managers. To minimise
this gap between managers’ expectations and perceptions suppliers should train themselves
for better quality services, easy mode of transporting the raw material, and in an effective
manner in a right condition as well.
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Keywords
Marketing Management