CONSUMER PREFERENCES FOR ORGANISED FOOD RETAIL OUTLETS IN LUDHIANA
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Date
2011
Authors
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Publisher
PAU Ludhiana
Abstract
The study on consumers‘ preferences for organized food retail outlets in Ludhiana was
conducted with the objective to study various attributes like product, price, place, promotion, people
and process influencing preferences of consumers for organized food retail outlets and to study
variation in consumers‘ preferences across different demographic variables. Total sample size of 100
was selected taking 25 consumers each from 4 organised food stores. Through this study it was
concluded that most important attribute for selection of store was product followed by price attributes.
In case of product attributes consumers preferred store as it provides variety of products and also
products are reasonably priced. Also consumer preferred to visit the store nearest to his/her place. It
was concluded that there was no significant effect of demographic variables like gender, age
group, educational qualification, occupation and annual family income on consumer
preferences.
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