A study on buying behavior of rural mothers for pre- school children clothing
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Date
2012
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
MPUAT, Udaipur
Abstract
Clothing plays an important part in child’s life development. Everyone likes to
see children in cute dresses but in addition to appearance, it is important to remember
health and comfort features while selecting clothing for little once.
The objectives of the present investigation were to study the clothing practices
of rural mothers regarding clothing of pre-school children, factors affecting the
clothing buying behavior and care and maintenance of pre-school children clothing.
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The sample size of the study was hundred rural mothers of pre-school children
from Nandwel Village. Interview method was used for collecting the data.
The silent findings of study were as follows.
Description
A study on buying behavior of rural mothers for pre- school children clothing
Keywords
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Citation
Joshi and babel, 2012