Value addition of Khadi Bed Linen and Assessment of its Market Potential
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Date
2010
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Publisher
MPUAT, Udaipur
Abstract
Khadi, which draped the humble freedom fighters in the days of yore is today flaunted by the coolcats making fashion statements. Sporting an individualistic look, it has a distinct character and is a highly versatile fabric which speakes for itself. The present study was under taken to find out the existing status of khadi bed linen, to develop the value added bed linen from less width khadi fabric and to study the acceptability and market potential of value added bed linen. For this purpose three type of sample were selected i.e. 10 marketing personnel’s, 10 experts, 30 homemakers. On the basis of the study one structured interview schedule and four rating scales were developed.
Findings of the study revealed that no embroidered khadi bed linen and other furnishing article were available in the market. Hence the need arises to develop designer khadi bed linen with less width khadi fabric by computerized embroidery machine and explore its market potentials. The developed design layout used on less width khadi fabric made bed linens were highly appreciated by the respondents as shown by their higher acceptability ( 70-90 percent). The cost of developed bed linen was found very reasonable and had good market potentials. Thus, it is concluded that developed value added khadi bed linen, being inspired from modern computerized machine embroidery was found exclusive and unique by the respondents.
Description
Value addition of Khadi Bed Linen and Assessment of its Market Potential
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Citation
Kumawat and Babel, 2010