Adaptation of traditional Mandana designs of Rajasthan for developing Rajputi Poshaak. Rajputi Poshaak is a stunning and lively dress. The richness and diversity of Rajputi culture and heritage is reflected in this amazingly beautiful attire. The dress consists of four garments which together sum up as ‘Poshaak’; these are ‘Kanchali’, ‘Kurti’, ‘Ghagra’ and ‘Od...

Apparel buying behaviour of college boys and girls in relation to visual merchandising: A comparative study Apparel is one of the basic needs of human beings.Visual merchandising is the art of creating visual displays and arranging merchandize assortments within a store to improve the layout, increase growth, sales andprofitability. Visual merchandisinghelps t...

A study on traditional Akola print of Rajasthan and developing jacket design through it. The earliest recorded history revealed that man decorated the fabric surface perhaps his clothing decorated first, than the other items necessary to his existence. India is rich in cultural heritage and its traditional Embroidery and Printing work is a great source of inspir...