REFASHIONING THE TRADITIONAL CRAFT OF PHULKARI THROUGH COMPUTER AIDED DESIGNING

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Date
2014
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Punjab Agricultural University, Ludhiana
Abstract
The present study entitled “Refashioning the traditional craft of Phulkari through Computer Aided Designing” was carried out in Ludhiana city. An interview schedule was prepared to document the motifs, fabrics, stitches and colours used in Phulkari products in the last five years (2009-2013) from forty consumers and twenty retailers. The results of the investigation revealed that most of the consumers possessing Phulkari products were females between 35-45 years of age and majority of the retailers offering Phulkari products were males between 35-45 years of age. The documentation revealed that majority of the products available with consumers and retailers were ornamented in the style of Phulkari instead of Bagh. The traditional flower motifs were used in the majority of the consumer and retailer articles. The other popular motifs used were of geometric shapes and leaves. The work was embroidered on chinon chiffon fabric in most of the consumer products whereas, on cambric fabric in most of the retailer products. Majority of the products documented from both consumers and retailers were embroidered with the darn stitch. The red colour was the most popular colour for both base fabric as well as the pat thread in the both consumer and retailer products. The Phulkari designs were then developed and simulated using Corel Draw X3, Adobe Photoshop and Corel Photo-Paint X3 softwares. Later ten fashion articles were prepared using the most preferred embroidery designs of Phulkari for belt, border, jacket, scarf, yoke, footwear, headband, bracelet, handbag and potli bag. On the basis of suitability of the base fabric used, footwear made using velvet and an embroidered strip of voile was preferred the most. The design of the potli bag superseded the designs of other fashion articles as per the consumers taste. According to the colour combination, green base with yellow and magenta coloured embroidery on the footwear was favored by most of the respondents. The footwear was outweighed by the consumers on the basis of the overall impact amongst the fashion articles. Majority of the respondents reported the quoted price for the fashion articles to be suitable. The results intended that the Phulkari fashion articles developed after visualisation of computerized simulated Phulkari patterns are commercially viable and thirty to forty percent profit can be incurred by making innovative fashion articles using Phulkari.
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irrigation, energy resources, biological phenomena, land resources, environment, wood, economics, seasons, manpower, planting
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