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Birsa Agricultural University, Ranchi

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Subject: Agricultural Extension × Author: Shishir Kamal Topno × End date: 1998 × Start date: 1990 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Impact of Mass Media on Life Style of Tribal Farm Women
    (Birsa Agricultural University, Ranchi, 1997) Shishir Kamal Topno; R. P. Singh "Ratan "
    The conclusion drawn from the finding summarized in the preceding paragraphs lead to suggest far reaching implications for strengthening mass media support far reaching areas particularly in the context of tribal farm woman who are the real contribution in tribal farming system. The major implication are presented as under :- 1 .The finding show that the possession of radio and T.V. set of the tribal farm woman was not adequate .Therefore, provision should be made for tribal from woman to have the facilities of various mass media. This can be done through giving then the mass media units on community basis. 2.Since the finding indicate that majority of the tribal far woman where either belonging to semi- modern or traditional types of life style, concerted efforts should be made for changing their life style towards modernity. In this direction media role is decisive which needs to be strengthen with other support services. 3. Entertainment has been perceived as the most important reason for owning radio and T.V. sets by the tribal farm women. Media educative and information roles are not being given proper Important by the tribal farm woman. This way of thinking requires to be changed through launching awareness programmes. Simultaneously the producers of media programmes should design their programmes in such a way that a proper integration of education and entertainment could be made in order to motivate the tribal farm woman toward educational programmes. 4.Lower level of literacy was found to be an important reason behind tribal farm woman very poor orientation towards print media like newspaper and magazines. Therefore, enhancing their reach towards print media massive non formal educational programmes should be launched for them. 5.Significant gains in knowledge about some of improved farm technologies were recorded .