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Jawaharlal Nehru Krishi Vishwa Vidyalaya, Jabalpur
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ThesisItem Open Access Economic Analysis of Soy Oil Production and Marketing in Malwa Plateau Region of Madhya pradesh(JNKVV, Jabalpur, 2015) Swetha, sadhanala; Tiwari, D. N.ThesisItem Open Access An economic analysis of production and marketing of garlic crops in Ratlam district of Madhya Pradesh(JNKVV, 2015) Patidar, Pradeep Kumar; Khan, N.Abstract A study was conducted during the rabi season of 2014 “An economics analysis of production and marketing of garlic crops in Ratlam District of Madhya Pradesh.” with the following objectives, To find out the economic analysis of production of garlic cultivation, To study the different marketing channel of garlic, To analyze the marketing margin, price spread in garlic marketing and To identify barriers and future thrusts in garlic production and marketing. The study based on data for the year 2013-14 collected from a sample of 60 garlic growers in Ratlam district, Madhya Pradesh, India, and reported the productivity of garlic in term of yield per hectare was small size group 140.81 q/ha followed by 142.47 q/ha and 124.85 q/ha in medium and large size farm, respectively. In small size group the obtained gross income was Rs. 315414, medium size group the gross income was Rs.321950 in medium size and Rs. 282285 minimum in large size. The average productivity and gross return of study area of garlic was recorded 132.09 q/ha and Rs. 298122 respectively. Cost C2 it was Rs. 142057 in small size group, Rs.127461 and Rs.116484 in large size group. The net return over cost C2 known as net farm income determines the profitability status of crop recorded Rs. 173357 in small size, Rs. 194489 in medium size and Rs. 165801in large size group. Per quintal cost of production of garlic was Rs. 1059 in the case of small size group, Rs. 939 in medium and Rs. 980 in large size group. The benefit cost ratio was higher in the case of medium size group 1:2.40 (maximum) followed by 1:2.11 in small (minimum) and 1:2.30 in large size group. The market functionaries in the trading of garlic producer get higher share approaching nearly 97.62 percent consumer’s paid price and also marketing cost, margin and price spread was 2.28 %.ThesisItem Open Access Market share, market potential and farmer perception of sakata seed india p ltd. on hybrid maize seed in jabalpur district of m.p.(JNKVV, 2015) Yadav, Ritesh; Sharma, N.P.The present study “Market Share, Market potential and farmer perception of Sakata Seed India P. Ltd. on hybrid maize seed in Jabalpur (M.P.)” Was undertaken with a view to analyze popularity of Sakata Seed The study was conducted to find out following objective:- • To estimate the market potential of Maize hybrid seed in Jabalpur district and its block. • To estimate the market share of Sakata Sees in hybrid maize in • To analyse the consumer preference about Sakata (Maize) and sale promotional activity. • To study ‘SWOT’ Analysis of the company. Done by Sakata Seed India in the assigned places for achieving these objectives 120 Maize growers farmer are selected from the Jabalpur district in the (M.P.). The important conclusions were drawn from study. In the study area four major players (company) i.e. Syngenta,Nuziveedu and Jk Seeds we’re functioning to supply Maize. The total sale of hybrid Maize seeds in this block was 80 qtl. J.K. seeds ltd. That was leading with 51 qtl. highest sale of hybrid Maize seeds (29.86 percent) fallowed by Sakata seed with 45 qtl.(22.77 percent), Nuziveedu seeds ltd. 14 qtl.(8.8 percent). The share of of J.K. seed was about 35.26 percent of the total Hybrid Maize seeds The total Maize seed market in study area Hybrid variety covered major portion accounting sales 834 qtl. The share of Hybrid Maize is relatively more in the selected area. Sakata seed company is leading company in Maize seeds marketing in Jabalpur District. Data shows that ranking among the selected company in Jabalpur district. The Sakata company occupies first rank, which having sales the Hybrid Maize for an account of 26.62 lac. The JK Seeds Second rank company having as per sales point of view 16.46 lac. Hence it is suggested that. To increase the sales promotional activity in the study area which will be helpful to increase the market share of Sakata Seed. To decrease the price the product by the company. To increase the employee in the company for proper dealing. To maintain the good relation between the distributor, dealer and the farmer in the study area. To provide the complete information of the company product to the farmer, distributor and dealers then it will also help to increase the sale quantity of different pesticide in the study area. To provide some incentive in the form of gift, cash coupon and arrange the tour package to the distributor and dealers.ThesisItem Open Access Study on market share and market potential of sudha milk and milk product in samastipur market of bihar(JNKVV, 2015) Kumar, Chandan; Raghuvanshi, N.K.Abstract The present study “Study on Market Share and Market potential of Sudha milk and milk product in Samastipur Market.”Was undertaken with a view to analyze popularity of Sudha milk and milk product. The study was conducted to find out following objective:- To measures the markets share of Sudha milk and milk products in Samastipur market. To study the Consumer Preferences on Sudha Dairy products. To identify the problems and suggest the measures to improve the market share through an effective channel of distribution. SWOT analysis of the Organization. Done by MDUSS (Samastipur Dairy) under the brand name Sudha in the assigned places for achieving these objectives Samastipur district of state Bihar selected. The important conclusions were drawn from study. Under Samastipur Dairy, total 1926 number of Dairy Cooperative Societies was in operation during 2013-14. In functional societies, 43 to 100 percent were registered in different district of Samastipur Dairy during 2013-14. The 340.52 lakh litre/day Milk was procured by the Mithila Dugdh Union during the year 2013-14. On an average 124.51 lakh liter/day milk were sold during 2013-14. The increased trend of average milk price was found during 2001-02 to 2013-14. Over all it could be concluded that more efforts are required by the milk parlor /booth to increase the sale quantity of different product than gain the more profit. It can be concluded that the variation in sale quantity of different brand of milk in different zone may be due to liking as well as service providing to the customer in the area of zone. The following recommendation may be taken into account to enhance the marketing and awareness of the product – The Samastipur Dairy processed the number of products, but people does not aware about all the features of product processed by Dairy, so its need to improve these aspects through various promotional activities as well as Consumer Awareness Programme. There should be provision to provide more margin to the milk parlor incharge/manager for milk and their products processed by Sudha Dairy that will be helpful to increase the sale of products. Free service charge for home delivery of milk and their product may be provided. The coupon of different amount may be issue by Dairy against the advance payment that will also helpful to easy transaction. The Sudha Dairy should have an annual survey of the product so that the consumer demands and there taste can be check out. The promotional activity like advertisement in radio & local TV channel should be used. The Sudha Dairy should give incentives to the dealers and the consumer. Abstract The present study “Study on Market Share and Market potential of Sudha milk and milk product in Samastipur Market.”Was undertaken with a view to analyze popularity of Sudha milk and milk product. The study was conducted to find out following objective:- To measures the markets share of Sudha milk and milk products in Samastipur market. To study the Consumer Preferences on Sudha Dairy products. To identify the problems and suggest the measures to improve the market share through an effective channel of distribution. SWOT analysis of the Organization. Done by MDUSS (Samastipur Dairy) under the brand name Sudha in the assigned places for achieving these objectives Samastipur district of state Bihar selected. The important conclusions were drawn from study. Under Samastipur Dairy, total 1926 number of Dairy Cooperative Societies was in operation during 2013-14. In functional societies, 43 to 100 percent were registered in different district of Samastipur Dairy during 2013-14. The 340.52 lakh litre/day Milk was procured by the Mithila Dugdh Union during the year 2013-14. On an average 124.51 lakh liter/day milk were sold during 2013-14. The increased trend of average milk price was found during 2001-02 to 2013-14. Over all it could be concluded that more efforts are required by the milk parlor /booth to increase the sale quantity of different product than gain the more profit. It can be concluded that the variation in sale quantity of different brand of milk in different zone may be due to liking as well as service providing to the customer in the area of zone. The following recommendation may be taken into account to enhance the marketing and awareness of the product – The Samastipur Dairy processed the number of products, but people does not aware about all the features of product processed by Dairy, so its need to improve these aspects through various promotional activities as well as Consumer Awareness Programme. There should be provision to provide more margin to the milk parlor incharge/manager for milk and their products processed by Sudha Dairy that will be helpful to increase the sale of products. Free service charge for home delivery of milk and their product may be provided. The coupon of different amount may be issue by Dairy against the advance payment that will also helpful to easy transaction. The Sudha Dairy should have an annual survey of the product so that the consumer demands and there taste can be check out. The promotional activity like advertisement in radio & local TV channel should be used. The Sudha Dairy should give incentives to the dealers and the consumer.ThesisItem Open Access Economic analysis of broiler production in Balaghat district of Madhya Pradesh(JNKVV, 2015) Dongre, Pritee; Sarawgi, A.K.Abstract This study has been undertaken in Balaghat district with the objectives to Know the Present status of broiler production of poultry farm, assess the cost of production of broiler production, measures the marketing cost and margin of broiler production under different marketing channel and identify the constraints in broiler production and marketing. Balaghat block of Balaghat district was selected on the basis of large no. of poultry units of different size. Total 10 broiler production unit under two group were considered for detailed investigation.The marketing agencies (wholesaler) and retailers were also selected, to estimate the marketing cost and margin. The study pertains to the year 2013-14. For estimation of cost and return, variable and fixed cost, net income and benefit cost ratio were used. Marketing cost and margin were also worked out at producer and different marketing agencies Levels, Broiler production and marketing constraint were also identified. Results shows that the average number of birds per cycle was estimated 1084 and 4164 in 1st and 2nd group respectively. The sample respondent of both group (poultry owner), maintain to run the poultry farm by five lot of birds in both the groups. On an average the total investment on fixed cost per birds was estimated to be Rs. 410 and 268.19 to maintain the poultry farm in 1st and 2nd group respectively. Overall it could be concluded that the average variable cost was estimated to be Rs. 285239.92 per cycle which covers 2624 number of birds under poultry farm in the study area. The average gross income per cycle from all the sources worked out to be Rs 164200 and Rs 604676 for 1st and 2nd group poultry farms respectively. On an average the net returns per cycle come to be Rs. 40121.77 and Rs. 141943.56 for the 1st and 2nd group respectively. As far as benefit cost ratio is concerned, on an average 1:1.31 ratio was observed and ratio was at par in both the group. The cost of production per broiler was found Rs. 112.98 and 109.91 under 1st and 2nd group of poultry farm in the study area. Under 1st group, if the producer sells the broiler to Indian broiler agency then on an average they will get Rs. 4714 as marketing margin (profit) for 100 birds. While selling by other marketing channel through Simran agency than they will get Rs. 3947 as profit for 100 birds. Regarding 2nd group, sample poultry owners also sell out the broiler through 2nd marketing channel and over all received Rs. 4492 and 3580 as profit for 100 birds through Indian broiler and Simran agency respectively. It was observed that maximum (4800) margin was achieved by the producers during 3rd period followed by 2nd (4400) and 1st (4276) under 2nd group period. The Indian broiler (1150 to1400) and Simran marketing agency (950 to 1200) also received profit (margin) in both the channel as well as group and due to that they continue performed the poultry business. Over all it could be concluded that the major problem were observed poultry health, not availability of skilled labour and less number of marketing agency etc. In this study it is suggested that in poultry business protection of broiler (birds) from disease is the major problem so some protective measures should be specify by the veterinarian. In poultry sector less number of marketing agencies are involved in the study area and broiler market is still operating as unorganized way, its required to develop the poultry (broiler) market in organised way them producer may received remunerative price as well as facilities provided by the government agency.ThesisItem Open Access Economic analysis of broiler production in Balaghat district of Madhya Pradesh(JNKVV, 2015) Dongre, Pritee; Sarawgi, A.K.ThesisItem Open Access Marketing performance and farmer's perception about racer growth regulator in nagpur district of maharastra(JNKVV, 2015) Thakre, Piyush Moreshwar; Nahatkar, S.B.ThesisItem Open Access Profitability and reasource use efficiency of turmeric production in rajnandgaon district of chhattisgarh - an economic analysis(JNKVV, 2015) Sahu, Shiv Prasad; Awasthi, P.K.ThesisItem Open Access An economic analysis of production and marketing of onion in Panna district of Madhya Pradesh(JNKVV, 2015) Patel, Ayodhya Prasad; Sharma, N.P.