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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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Subject: Agricultural Marketing and Co-operation × End date: 1986 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Consumer Preference of Retail Formats For Fruits and Vegetables in Bangalore
    (University of Agricultural Sciences GKVK, Bangalore, 15-07-09) Shankar Gowda, N. G.; RAMEGOWDA, P. V.
    In India retailing has gained the importance in the recent past because of entry of domestic corporate companies in to the retailing. The Indian retail industry is valued at $ 300 billion and is expected to $ 637 billion by the end of 2015. India now ranks second next to China accounting about 15 percent of the World’s production of fruits and vegetables. In this study, primary data was used for assessing consumption pattern of fruits and vegetables, consumer preference of retail formats and factors influencing the selection of different retail format for purchasing of fruits and vegetables. Data regarding the consumer perception towards retail outlets for purchasing of fruits and vegetables was collected by 120 consumers using a pre tested structured questionnaire during the period February and March 2009. The analytical tools employed include tabular analysis and Relevancy rating was also used to rank the factors and retail formats. The important findings of the study are given below. Expenditure on fruits is highly income elastic but for vegetable it is being income elastic only up to certain income level and then it becomes stagnated. Apple, banana, tomato, onion, leafy vegetables, carrot potato beans and chilli are the commonly purchased fruits and vegetables. Seasonality of availability of fruits affects buying decision and don’t affect for vegetable purchase. In most of the families (46.67%) decision for purchasing of fruits and vegetables was done by female. Most of the respondents (62%) were purchasing fruits and vegetables in the evening hours followed by morning hours. Majority of the respondents preferred to buy in fixed vegetable shop and ranked first, open market was ranked second, super bazaar was ranked third, push cart and head load seller, cooperative shop, grocery shop and foot path sales were ranked subsequently. Greater part of the respondents considers quality as the major factor for purchasing fruits and vegetables hence ranked first followed by price of fruits and vegetables and majority of consumers are still price sensitive for fruits and vegetable purchase, hygiene and cleanliness, fresh products, location and product range were ranked subsequently.