Thumbnail Image

University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

Browse

Reset filters
Subject: Agricultural Marketing × Author: ARAVIND, N. KHARE × Thesis Type: M.Sc ×
Reset filters

Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    ThesisItemOpen Access
    CONSUMER SATISFACTION AMONG TELESHOPPERS IN BANGALORE CITY – A STUDY
    (University of Agricultural Sciences GKVK, Bangalore, 41263) ARAVIND, N. KHARE; Nagaraja, G N
    Teleshopping is a form of non-store or in-home retailing or direct marketing method. A significant increase in the TV households, rising disposable income, nuclear families and changing lifestyle in the major metropolitan cities of India are giving wide opportunities for teleshopping. The current study has been under taken in Bangalore City to understand the consumer profile of teleshoppers and consumer satisfaction in teleshopping experience. An attempt has been made to identify and document the availability of range of products in teleshopping and various constraints noticed in teleshopping. Likert scaling method, descriptive statistics and chi-square techniques were employed in the study. It has been found that about 73.33 per cent of the teleshoppers fall under the age group of 26 to 40 years. About 50% of the customers were graduates; most of them were married and had 2 to 4 members in the family. About 63 per cent of the families had two earning members and 72 per cent of the families had the income ranging between Rs. 3 to 7 lakhs per annum, study also revealed that the overall satisfaction from teleshopping is dependent on major five factors such as; company response while placing the order, comparison between actual and specified quality, price of the product, trust worthiness of the company and word of mouth or publicity. The study implies that the money back guarantee facility, better pricing policy and marketing of reliable products through teleshopping needs to be considered to deliver better services to the customers.