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University of Agricultural Sciences, Bengaluru

University of Agricultural Sciences Bangalore, a premier institution of agricultural education and research in the country, began as a small agricultural research farm in 1899 on 30 acres of land donated by Her Excellency Maharani Kempa Nanjammanni Vani Vilasa Sannidhiyavaru, the Regent of Mysore and appointed Dr. Lehmann, German Scientist to initiate research on soil crop response with a Laboratory in the Directorate of Agriculture. Later under the initiative of the Dewan of Mysore Sir M. Vishweshwaraiah, the Mysore Agriculture Residential School was established in 1913 at Hebbal which offered Licentiate in Agriculture and later offered a diploma programme in agriculture during 1920. The School was upgraded to Agriculture Collegein 1946 which offered four year degree programs in Agriculture. The Government of Mysore headed by Sri. S. Nijalingappa, the then Chief Minister, established the University of Agricultural Sciences on the pattern of Land Grant College system of USA and the University of Agricultural Sciences Act No. 22 was passed in Legislative Assembly in 1963. Dr. Zakir Hussain, the Vice President of India inaugurated the University on 21st August 1964.

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20111
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Subject: Agribusiness Management × Start date: 2009 × Type: Thesis × Thesis Type: Ph.D ×
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    ThesisItemOpen Access
    PRODUCTION TO CONSUMPTION SYSTEMS: CASE STUDY OF SWEET ORANGE CULTIVATION IN NALGONDA DISTRICT
    (ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY, 2011) Venkat Reddy, K; Reddy, G.P.
    The present study entitled “Production to consumption systems: case study of sweet orange cultivation in nalgonda district” was under taken to overview the sweet oranges supply chains, to determine marketing costs, margins in different supply chains, to study the problems associated in the existing production to consumption system and to suggest suitable measures for improvement in production to consumption system of sweet oranges. The study was undertaken in Nalgonda district of Andhra Pradesh, which was purposively selected for the study as it has highest area and production under sweet oranges in the state of Andhra Pradesh. Five mandals with highest area under sweet orange were purposively selected. Following the same criterion fifteen villages, three from each mandal were selected. Combinations of purposive and random sampling techniques were used in selection of markets, market functionaries, and farmers required for the study. The data for the present study pertaining to agricultural year 2010-11. Secondary data was collected from sources like Department of Horticulture, Government of A.P, APEDA, Assistant Director of Horticulture, CMIE, and indiastat.com etc. The data for cost of cultivation, yields, marketing costs, margins at various levels of marketing were collected from farmers and market functionaries using pre-tested questionnaires. The data collected were subjected to various analytical tools apart from simple averages. Cost concepts were used to determine cost of cultivation of sweet oranges. Farm income measure like Gross income, Net income, Farm business income, Farm labour income, Farm investment income, Net present value, Benefit – cost ratio and Internal rates of returns were employed to determine returns in sweet orange cultivation Multiple linear regression analysis was carried out to identify various factors influencing profit margins under different channels. Four important marketing channels were identified in marketing of sweet oranges. Disposed the produce nearly 59.16 per cent of sweet oranges farmers in channel-I and sold 60.03 per cent of produce. This channel are preferred by farmer- producer Name of the author : K.VENKAT REDDY Title of the Project report : PRODUCTION TO CONSUMPTION SYSTEMS:CASE STUDY OF SWEET ORANGE CULTIVATION IN NALGONDA DISTRICT Degree : MASTER OF BUSINESS ADMINISTRATION Faculty : AGRICULTURE department : AGRI BUSINESS MANAGEMENT chairperson : Dr.G.P.REDDY University : ACHARYA N.G. RANGA AGRICULTURAL UNIVERSITY Year of submission : 2011 as the risk of price fluctuations is transferred to pre-harvest contractor and provide assured income to the farmer. Channel-II was the next important one through which 20.32 per cent of the sample farmers routed their produce. The produce sold through this channel was 27.49 per cent. Channel -III was the next important one through which 12.50 per cent of the sample farmers sold their produce. The produce sold through this channel was 10.00 per cent. In channel -IV only 7.50 per cent of the sample farmers disposed their produce. The produce sold through this channel was 2.42 per cent. In multiple regression analysis, results showed that out of ten variables included in the model only six variables significantly explained the variation in profit margin per tonne of sweet oranges sale.Marketing channel i.e. directly selling to retailer, wholesaler, consumer and pre harvest contractor the profit margin are influenced by area of the orchard, selling in the month of September-November, total quantity sold, total marketing cost and total variable cost found significant. The study on problems associated with marketing of sweet oranges revealed that lack of promptness in payments by traders high transportation costs during peak harvesting season, Low share of producer in consumer rupee and high costs towards commission agents revealed that these were the major problems encountered by sweet orange farmers. Further suggestions were made on the mode of channel, quality aspects, establishing cold storage and processing units and improving market intelligence for the benefit of sweet orange growers in Nalgonda district.