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Chaudhary Charan Singh Haryana Agricultural University, Hisar

Chaudhary Charan Singh Haryana Agricultural University popularly known as HAU, is one of Asia's biggest agricultural universities, located at Hisar in the Indian state of Haryana. It is named after India's seventh Prime Minister, Chaudhary Charan Singh. It is a leader in agricultural research in India and contributed significantly to Green Revolution and White Revolution in India in the 1960s and 70s. It has a very large campus and has several research centres throughout the state. It won the Indian Council of Agricultural Research's Award for the Best Institute in 1997. HAU was initially a campus of Punjab Agricultural University, Ludhiana. After the formation of Haryana in 1966, it became an autonomous institution on February 2, 1970 through a Presidential Ordinance, later ratified as Haryana and Punjab Agricultural Universities Act, 1970, passed by the Lok Sabha on March 29, 1970. A. L. Fletcher, the first Vice-Chancellor of the university, was instrumental in its initial growth.

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Subject: Extension Education and Communication Management × End date: 2014 × Start date: 2012 × Type: Thesis × Thesis Type: Ph.D ×
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    ThesisItemOpen Access
    Effectiveness of social marketing strategy for promotion of education on preterm birth
    (CCSHAU, 2013) Shah, Swati; Yadav, Lali
    Study was carried out in six villages and six urban slum localities. 150 women (primary respondents) who delivered atleast one preterm child were drawn randomly covered an equal number (75) from rural and urban areas. The immediate care takers (150) of the primary respondents during pregnancy constituted secondary respondents. Duly pretested interview schedule was used to collect data. Social marketing strategy included emodule, print media and persuasion methods. Knowledge gain and attitude change, Media Effectiveness Index (MEI) and Impact Assessment Index (IAI) were calculated for effectiveness educational intervention. Majority respondents were young, illiterate, had nuclear & medium size families, hailed from low caste, Hindu religion & were married. Mostly housekeepers, medium income, mixed houses, low material possession, landless and had medium risk orientation and change proneness. Utilization of the maternal health care programme was less than awareness. Majority used family support for general ailment and private hospitals for serious typical pregnancy problems. Mostly received support from family and private paramedical staff all the 24x 7 hours. Public hospitals were available at distance of < 2 Km & availed public transport facility. Private health care institutions were perceived as of high quality. Localite sources & family and health professional were found to be most consulted and credible information sources. Medical products mostly procured from private paramedical staff and mainly procured by husband. Almost half of the respondents never checked the expiry dates of the products. Mostly had control and access to utilize funds but never plan budget, expenditure upto Rs. 70000 during preterm delivery. Relative/friends were the main sources of finance, husband as main decision maker. Mostly health care institutions available but had problems with access, control and utilization. More care during ante- natal followed by natal and post-natal stages of pregnancy and main help from husband and family. Equal occurrence of preterm birth in the rural & urban areas but mortality was high in rural areas. Significant association of preterm birth with sex, weight, average spacing, and respondent age at marriage, respondent’s age at first pregnancy, respondent’s age at the birth of first preterm child and attitude towards health care centers. More male preterm child with low birth weight, small gestation age, less spacing, less age of mother at marriage, at first pregnancy, at the birth first preterm child, had more normal deliveries among rural respondents. Labour pain before due date, lack of pertinent knowledge, hypertension & anemia were the most serious perceived causes. Spending security deposits, huge amount of money to deal complications and medicines for multidimensional problem were the most serious consequences of preterm birth. Despite illiterate, module was found to be highly effective with the MEI equal to 81.6 percent. Intervention resulted significant change in knowledge and attitude of the respondents. Significantly association with knowledge gain and attitude change existing with age, education, family education status, family types, caste & income. Impact of the intervention on change in behavior of the respondents was found to be moderate.