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Govind Ballabh Pant University of Agriculture and Technology, Pantnagar

After independence, development of the rural sector was considered the primary concern of the Government of India. In 1949, with the appointment of the Radhakrishnan University Education Commission, imparting of agricultural education through the setting up of rural universities became the focal point. Later, in 1954 an Indo-American team led by Dr. K.R. Damle, the Vice-President of ICAR, was constituted that arrived at the idea of establishing a Rural University on the land-grant pattern of USA. As a consequence a contract between the Government of India, the Technical Cooperation Mission and some land-grant universities of USA, was signed to promote agricultural education in the country. The US universities included the universities of Tennessee, the Ohio State University, the Kansas State University, The University of Illinois, the Pennsylvania State University and the University of Missouri. The task of assisting Uttar Pradesh in establishing an agricultural university was assigned to the University of Illinois which signed a contract in 1959 to establish an agricultural University in the State. Dean, H.W. Hannah, of the University of Illinois prepared a blueprint for a Rural University to be set up at the Tarai State Farm in the district Nainital, UP. In the initial stage the University of Illinois also offered the services of its scientists and teachers. Thus, in 1960, the first agricultural university of India, UP Agricultural University, came into being by an Act of legislation, UP Act XI-V of 1958. The Act was later amended under UP Universities Re-enactment and Amendment Act 1972 and the University was rechristened as Govind Ballabh Pant University of Agriculture and Technology keeping in view the contributions of Pt. Govind Ballabh Pant, the then Chief Minister of UP. The University was dedicated to the Nation by the first Prime Minister of India Pt Jawaharlal Nehru on 17 November 1960. The G.B. Pant University is a symbol of successful partnership between India and the United States. The establishment of this university brought about a revolution in agricultural education, research and extension. It paved the way for setting up of 31 other agricultural universities in the country.

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  • ThesisItemOpen Access
    Listeners’ perception of content of Pantnagar Janvani community radio broadcast
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2022-02) Umriyal, Himanshu; Kashyap, S.K.
    Communication is one of the important tools that help us to connect with people. It is the process by which a message or information is exchanged between sender and receiver. We are living in a world which is totally networked with communication. Effective communication is not only about conveying your messages to other people clearly and unambiguously, but also about receiving the information that others send to you, with as little distortion as possible. People want adequate and authentic information as early as possible. There are varieties of mass media like television, mobile phones, telephones, radio, etc which are catering to this important need of the people. Radio plays a pivotal role and function as an effective medium among them. It not only informs and educate people but also provide them with healthy entertainment. Radio also broadcast agricultural programs, to disseminate information on current trends in agricultural technology, use of improved seeds, pesticides, fertilizers, implements, information about crop pests and diseases, weather report, crop cultivation practices, etc. for the benefit of farmers. Consequently, a research study was undertaken with the objectives: to study the socio-economic, communication, and psychological characteristics of listeners’ of Pantnagar Janvani, to find out the listeners’ perception of content of Pantnagar Janvani, to elicit suggestions of listeners’ of Pantnagar Janvani for improving the content of the radio broadcast. The descriptive research design was used to meet the objectives of the study. The study was purposively carried out in Pantnagar Janvani Community Radio station, Udham Singh Nagar District of Uttarakhand. The selection of respondents was based on their active participation and active listening behaviour through simple randomsampling. Eight programmes were selected purposively on which listeners bring out their suggestions for improving the content of the radio programmes. The data was classified, tabulated, analysed and interpreted with the help of appropriate statistical procedure and techniques like arithmetic mean, frequency, percentage and standard deviation. The findings of the study revealed that majority (53.34%) of the listeners were in the age group of 28-53 years with higher proportion of male listeners (73.33%). Majority of the respondents were married (80.00%) and had education up to intermediate level (38.89%), knew Hindi and Kumauni dialect (57.78%), had medium size of the family (82.22%) and their family income (80.00%) belong to medium category. Majority of the respondents had medium mass media exposure (68.89%), had medium scientific orientation (75.56%) and had medium information seeking behaviour (74.44%). Majority of respondents found listeners’ perception of content of Pantnagar Janvani community radio programmes i.e., time and duration, title, characteristics of speakers, language of broadcast, relevance of broadcast, structure of programme, type of information broadcast in programme as appropriate.