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Professor Jayashankar Telangana State Agricultural University, Hyderabad (Telangana State)

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20151
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Thesis Type: Ph.D × Subject: Foods and Nutrition ×
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    ThesisItemOpen Access
    DEVELOPMENT OF E - NUTRITION EDUCATION MATERIAL AND ASSESSING ITS EFFECTIVENESS ON NUTRITIONAL KNOWLEDGE, ATTITUDE AND PRACTICES OF RURAL WOMEN
    (PROFESSOR JAYSHANKAR TELANGANA STATE AGRICULTURAL UNIVERSITY, RAJENDRANAGAR, HYDERABAD, 2015) NIDA FATIMA HAZARI; VIJAYA LAKSHMI, V
    The use of Information and Communication Technology (ICT) is considered to be a necessity in order to overcome the challenges that are hindering the country from developing in all sectors and also from reducing the digital divide. Hence, the present research is about the use of ICT tools in empowering rural women through the development of e - learning content and delivery for self-learning environment for the rural population. Rural women are the key agents for achieving the economic, environmental and social changes required for sustainable development. Thus, empowering women is the key not only to the well-being of individual, families and rural communities but also to the overall economic productivity given women’s large presence in the agricultural workforce worldwide. A quasi experimental pretest and post test research design was used to assess the effectiveness of the developed e – learning education material on the nutritional knowledge, attitude and practices of rural women. A sample of 100 rural women of reproductive age group (15 – 49 years) from three different villages were selected which formed the experimental group. Likewise a sample of 30 rural women of similar age group from the same villages constituted the control group. Data on socio - economic and demographic characteristics of rural women was collected through structured interview schedule and observation. A standardized questionnaire was developed to measure the participant’s nutritional knowledge, attitude and practices. Since rural women lack computer literacy, the e – learning education material was developed using the multimedia component ‘animation’. Empowering women through e – learning (EWE), a 2 D animated film was made in English and local language (Telugu) which included educational content on nutritional needs of children (0 - 6 years), pregnant, lactating women, the common nutritional deficiencies seen in these groups and strategies to control and prevent them. The 2 D animated film developed was pretested for acceptability by field functionaries and rural women. The results showed that the 2 D animated movie was potentially effective and thus was shown to the experimental group for a period of six months whereas the control group was not given any such intervention. Six months after the intervention, post test was conducted administering the same standardized questionnaire to both the groups. The findings revealed that the experimental group showed higher scores on nutritional KAP than the pre intervention scores and individual differences in the scores were also reduced considerably which indicated that there was a positive effect of e – learning education material digital (EWE) in the experimental group not only in terms of improvement in gain in scores but also in adoption of desirable practices. Correlation matrices were worked out with all the nine independent and three dependent variables. Age was seen to be highly and positively correlated with type of family, education, occupation, income and urban contact showed a highly negative but significant relationship with age. Marital status was highly and positively significant with occupation and income of the respondent and negatively but highly significant with the level of education and audio – visual material possession. Occupation, income and audio – visual material possession were highly and positively correlated with education and only type of family was negatively significant with education. Income was highly and positively correlated with audio- visual material possession, mass media exposure and urban contact. Audio – visual material possession were highly and positively correlated with urban contact. To determine the relative degree to which the socio – economic and demographic characteristics contribute to variation in nutrition and health knowledge, attitude and practice of rural women a step down regression analysis was carried out. Age and marital status were the positive predictors of nutrition and health knowledge of rural women explaining 5 per cent of variation. Type of family was the only variable which showed 3 per cent variation on the attitude of rural women. Occupation, type of family, income and urban contact emerged to have a strong influence on the practices of rural women explaining 21 per cent of variation. Hence, the present study showed that the nutrition education intervention conducted over a period of six months had a positive impact on nutrition knowledge, attitude and practice.