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University of Agricultural Sciences, Dharwad

The University of Agricultural Sciences, Dharwad was established on October 1, 1986. The University has 5 Colleges, 27 Research Stations, 6 Agriculture Extension Education Centers, 6 Krishi Vigyan Kendras and ATIC. The University has its jurisdiction over 7 districts namely Bagalkot, Belgaum, Bijapur, Dharwad, Gadag, Haveri, and Uttar Kannada in northern Karnataka. Greater diversity exists in soil types, climate, topography cropping and farming situations. The jurisdiction includes dry-farming to heavy rainfall and irrigated area. Important crops of the region include sorghum, cotton, rice, pulses, chilli, sugarcane, groundnut, sunflower, wheat, safflower etc. The region is also known for many horticultural crops. Considerable progress has been registered in the field of education, research and extension from this University.

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  • ThesisItemOpen Access
    CONSUMER PREFERENCE FOR EMERGING RETAIL FORMATS IN HUBLI-DHARWAD TWIN CITY
    (University of Agricultural Sciences, Dharwad, 2015-06) ANGADI, SHYAVANTH N.; YELEDHALLI, R. A.
    Organized retailing in India has been maturing by passing through many trends with the entry of many big players trying to build and strengthen their retail business. The present research would help to portray a detailed picture of consumer preferences towards emerging retail formats in Hubli-Dharwad twin city. The study was entirely based on primary data. Sample size for the study was 1300 with 800 from super markets and 500 from departmental stores. Core product attributes (improved quality, variety of brands and assortment of merchandise) and secondary product attributes (proper display of products and warranty of products) influence consumer’s preferences while purchasing from emerging retail formats more as compared to Supplementary product attributes. It is inferred from the study that shopping experience enhancers and store environment attributes influence the consumers’ choice of emerging retail formats. Malls, Specialty stores and hyper/ supermarkets are preferred retail formats for buying various shopping goods like clothing, footwear, jewellery, furniture and bags and Baggage. Retention strategies and promotional strategies that emerge as important marketing strategies for retailers’. Convenience goods like food and grocery, stationery and confectionary are highly purchased by consumers from convenience stores, Discount Stores and departmental stores. Retailers’ of Malls, hyper/supermarkets and specialty stores focus on competitive strategies, retention strategies and image improvement strategies. Establishment of specialized stores may bring about growth of economy in the future days to come where in the retailers can meet wide variety of products and better quality in stores to consumers compared to other types of shopping stalls.