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University of Agricultural Sciences, Dharwad

The University of Agricultural Sciences, Dharwad was established on October 1, 1986. The University has 5 Colleges, 27 Research Stations, 6 Agriculture Extension Education Centers, 6 Krishi Vigyan Kendras and ATIC. The University has its jurisdiction over 7 districts namely Bagalkot, Belgaum, Bijapur, Dharwad, Gadag, Haveri, and Uttar Kannada in northern Karnataka. Greater diversity exists in soil types, climate, topography cropping and farming situations. The jurisdiction includes dry-farming to heavy rainfall and irrigated area. Important crops of the region include sorghum, cotton, rice, pulses, chilli, sugarcane, groundnut, sunflower, wheat, safflower etc. The region is also known for many horticultural crops. Considerable progress has been registered in the field of education, research and extension from this University.

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Subject: Home Science × Start date: 2010 × End date: 2015 × Author: Madhu.Pattanshetti × Type: Thesis ×
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    ThesisItemOpen Access
    Awareness and listening behaviour of the listeners of Keishi community radio station
    (UAS, Dharwad, 2010) Madhu.Pattanshetti; D.A.Nithyashree
    The study was conducted during 2009-10 in Dharwad district of Karnataka state to investigate the awareness and listening behaviour of Krishi Community Radio Station listeners. The data was collected from 76 women and 76 men respondents, selected based on random sampling from four villages in Dharwad taluk through personal interview schedule. The results showed that majority of the respondents were of young age (81.58%), married (69.74%) and 44.08 per cent were literates. Most of the respondents possessed radio sets (60.53%) and were listening to the radio at home (93.42%). Higher number of respondents were aware of Krishi Chintana programme (85.53%) followed by Pakshika Salahegalu (81.58%) and Vigyanigala Sandarshana (53.29%). Fifty two per cent of the respondents preferred Krishi Chintana programme followed by Pakshika Salahegalu (46.71%) and Avishkaragalu (32.89%). Sixty eight per cent of the listeners had medium level of listening behaviour and more than half of the respondents (57.24%) listened to the programmes only for half an hour. Seventy five per cent of the listeners said that duration of the programmes were not adequate. Most (61.84%) of the listeners faced lack of signals as a major problem followed by power cut (54.61%) and burden of household/field work (32.89%). Higher number (59.87%) of listeners suggested that programmes must be broadcasted in the morning (9am–12pm) and evening (6pm-9pm) time followed by improvement in the network coverage (54.61%). Twenty eight per cent of the listeners preferred news as an additional programme. The question and answer format of presentation was most (66.45%) preferred by listeners followed by interview with farmers (51.32%) and dialogue (41.45%). The awareness level of programmes was associated with education, family size and land holding of the respondents. Listening behaviour was associated with education and family size of the men listeners.