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    ThesisItemOpen Access
    DEVELOPMENT AND EVALUATION OF A WHEEL OPERATED BOOM SPRAYER FOR SMALL HOLDING FARMERS
    (Division of Agricultural Engineering Sher-e-Kashmir University of Agricultural Sciences & Technology of Jammu Main Campus, Chatha, Jammu, 2020-08-31) Zaffar, Obaid; Khar, Sanjay
    This study was undertaken to develop and evaluate a wheel operated boom sprayer for small holding farmers. The development process began with a conceptual design based on computer aided design (CAD) software. The prototype consisted of frame, tank, bicycle wheel, boom stand, hose pipe, boom and nozzles. The effect of nozzle type (N1 = flat fan, N2 = hollow cone and N3 = flood jet), type of boom (B1 = carrying two nozzles, B2 = carrying three nozzles and B3 = carrying four nozzles) and height of the boom (H1 = 400 mm, H2 = 500 mm and H3 = 600 mm) were studied on nozzle discharge (l/h), swath width (cm), spray overlap (%), spray coverage (%), size of droplets (µm), droplet density (droplets/cm2), spray drift (%), DV0.1 (µm), DV0.5 (µm) and DV0.9(µm) in laboratory. The optimum treatments obtained from the laboratory test for each nozzle type were further evaluated in field of knoll khol crop to further validate the results obtained during the study. The study involved the use of dropleaf software, which analyses the spray pattern obtained on water sensitive papers (WSP) used during the study to measure various spraying characteristics of the sprayer. The nozzle discharge (l/h), swath width (cm), size of droplets (µm) increased with the increase in number of nozzles on boom while as spray overlap (%), droplet density (droplets cm-2) and spray drift (%) decreased with the increase in the number of nozzles on boom. The swath width, spray overlap (%), size of droplets(µm), spray drift (%) and DV0.1 (µm) increased with the increase in height of boom while as nozzle discharge (l/h), spray coverage (%) and droplet density (droplets/cm2) decreased with the increase in the height of boom. The treatments which resulted in maximum spray coverage and least spray drift were boom carrying four flat fan nozzles at the height of 400 mm with spray coverage of 34.5 % and spray drift of 2.8 %. Similarly for hollow cone nozzle, the treatment combination of boom carrying four nozzles at the height of 400 mm having spray coverage of 40.9 % and spray drift of 3.1 %. In case of flood jet nozzle, the treatment combination was boom carrying two nozzles at the height of 400 mm with maximum spray coverage of 35.8 % and spray drift of 0.4 % respectively.
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    ThesisItemOpen Access
    “A Study on Advertisement Influencing Consumer Brand Preference towards Fast Moving Consumer Goods in Jammu City”
    (Sher-e-Kashmir University of Agricultural Sciences and technology-Jammu, Jammu, 2019-11) Zutshi, Aryaa; Singh, Dr. S. P.
    The present study entitled “A Study on Advertisement Influencing Consumer Brand Preference towards Fast Moving Consumer Goods in Jammu City” was carried out on the basis of primary as well as secondary data.100 respondents from the Jammu city of Jammu district were selected to conduct the study. The present research was descriptive type and convenience sampling tools were used in present study. From the study, it is concluded that maximum 61 percent of consumers were of 20-30 age group and regarding the gender of consumers revealed that maximum 61 percent of consumers were male. The study also revealed that among the various brands 35 percent consumers favourite brand is Patanjali Ayurved. Regarding the various brand preference factors maximum 76 percent consumers gives preference to the quality of the brand. The study also revealed that regarding the aspects of advertisement consumers remember the most is tag line of the advertisement. The maximum 55 percent consumer think advertisement is sometimes necessary for decision making. The 45 percent of consumers sometimes rely on advertisement for their buying decision. The 37 percent of consumers purchase a product just by getting attracted to advertisement. By using the garret ranking technique the study regarding the factors affecting consumer preference towards brand represents that in terms of consumer preference Quality of the product ranks number 1, followed by features of the product, Price of the product, Offers, Use of the product, Necessity of the product, Opinion of experts, Brand Endorsers, Entertainment, Celebrity at 2nd, 3rd, 4th, 5th, 6th, 7th, 8th, 9th and 10th positions respectively. The maximum 60 percent consumers like TV as a medium of advertisement. The maximum 35 percent of consumers get irritated by repeated advertisement. The maximum 55 percent of consumers find music somewhat important in advertisement. The maximum 48 percent of consumers refer Google search before making purchase decision. The study regarding purchase of a product because favourite celebrity is endorsing revealed that 54 percent of consumers don’t purchase a product because their favourite celebrity is endorsing. The study also concluded that maximum 52 percent of consumers don’t change their preference of product by just seeing celebrity.