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Subject: Agricultural Business Management × End date: 2016 × Start date: 2014 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    DAIRY FARMING IN BELAGAVI DISTRICT - A MANAGEMENT PERSPECTIVE
    (University of Agricultural Sciences, Dharwad, 2015-06) PATIL, SANIDEV B.; MURTHY, C.
    The present research study was conducted on Dairy farming in Belagavi district-An Management Perspective. In this district, Gokak and Athani taluks were selected purposively on the basis of highest dairy animal population. The multistage sampling technique was followed for the selection of the farmers. The data were collected from 10 dairy farmers from each village, 5 Dairy Co-operative societies and 5 Milkmen’s were selected from each talukas. Thus, the total sample size is 140. The data was collected through personal interviews from the dairy farmers, Dairy Co-operative Societies and Milkman with the help of well-structured pre-tested schedule by survey methods. The information gathered was regarding to change in animal population, dairy management practices, milk production, input cost, marketing channels and problems faced by dairy farmers, during 2014-15. The buffalo and crossbred cow population in study area has increased over the time. Most of crossbred cow and buffalo rearing farmers were found to be following modern and scientific management practices as compare to indigenous cow rearing farmers. The Internal rate of return (IRR) is found to be highest in crossbred cow farming unit (36.31%), followed by buffalo farming unit (32.65%) and indigenous cow farming unit (24.73%). It is show that in the in study area, buffalo and crossbred cow farms are economically more viable than the indigenous cow farm. Most of the farmers are following traditional method of livestock rearing and they were not much aware about scientific management of livestock. Hence, there is a need to arrange regular campaign to create awareness about scientific management practices of livestock rearing to farmers. The fluctuation of milk prices is a major problem for the market intermediaries (with the mean score of 72.90). This calls for government interference in fixing the milk price and give more share to the dairy farmers.
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    ThesisItemOpen Access
    PRODUCTION AND MARKETING MANAGEMENT OF LEAFY VEGETABLES IN NORTH KARNATAKA
    (University of Agricultural Sciences, Dharwad, 2015-06) MALLUR, MAHAMMAD JAKRIYA N.; KULKARNI, VILAS
    Methi, amaranthus and palak are the three important leafy vegetables grown in northern Karnataka. Due to perishability, post-harvest management of leafy vegetables has been receiving greater attention. Present study was conducted in Belagavi district of Karnataka by selecting two taluks, Chikkodi and Khanapur, based on area under leafy vegetables. The study aimed at analysing production and marketing management and estimation of post-harvest losses in these vegetables, apart from studying problems in production and marketing. Tabular analysis and Garrett ranking technique were used to analyse the data, collected from 150 farmers and 90 middlemen involved in marketing of leafy vegetables and 30 final consumers. The study revealed that among the selected leafy vegetables, the total variable cost incurred in amaranthus was highest accounting 88.15 percent as compared to palak (88.13%) and methi (85.28%). Per hectare cost of production worked-out to be 41469, 41058 and 32603, with net returns of 56531, 48942 and 30397, respectively in amaranthus, palak and methi, The B:C ratios were worked out to be 2.55, 2.34 and 1.93 in that order. The major marketing channel followed by the farmers involved commission agent-cum- wholesalers. The producer’s share in consumer rupee was found to be high in amaranthus (72.00%), followed by palak (71.70%) and methi (60.00%). The post harvest losses at farmers’ level were found to range between 4 and 8 percent and between 6 and 10 percent at commission agent-cumwholesaler level and between 11 and 14 percent at retailer level due to losses during packaging, storage, transportation, rotting and insect attack. Efforts may be initiated to minimize losses by developing suitable infrastructure and packaging for leafy vegetables. Non-availability of seeds and high cost of seeds were found to be serious production problems. Proper arrangements may be made for supply the seeds in the right time at subsidized rates.
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    ThesisItemOpen Access
    CONSUMER PREFERENCE FOR EMERGING RETAIL FORMATS IN HUBLI-DHARWAD TWIN CITY
    (University of Agricultural Sciences, Dharwad, 2015-06) ANGADI, SHYAVANTH N.; YELEDHALLI, R. A.
    Organized retailing in India has been maturing by passing through many trends with the entry of many big players trying to build and strengthen their retail business. The present research would help to portray a detailed picture of consumer preferences towards emerging retail formats in Hubli-Dharwad twin city. The study was entirely based on primary data. Sample size for the study was 1300 with 800 from super markets and 500 from departmental stores. Core product attributes (improved quality, variety of brands and assortment of merchandise) and secondary product attributes (proper display of products and warranty of products) influence consumer’s preferences while purchasing from emerging retail formats more as compared to Supplementary product attributes. It is inferred from the study that shopping experience enhancers and store environment attributes influence the consumers’ choice of emerging retail formats. Malls, Specialty stores and hyper/ supermarkets are preferred retail formats for buying various shopping goods like clothing, footwear, jewellery, furniture and bags and Baggage. Retention strategies and promotional strategies that emerge as important marketing strategies for retailers’. Convenience goods like food and grocery, stationery and confectionary are highly purchased by consumers from convenience stores, Discount Stores and departmental stores. Retailers’ of Malls, hyper/supermarkets and specialty stores focus on competitive strategies, retention strategies and image improvement strategies. Establishment of specialized stores may bring about growth of economy in the future days to come where in the retailers can meet wide variety of products and better quality in stores to consumers compared to other types of shopping stalls.
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    ThesisItemOpen Access
    MARKETING MANAGEMENT OF HYBRID COTTON SEEDS IN NORTH KARNATAKA
    (University of Agricultural Sciences, Dharwad, 2015-06) SAJJAN, SRIVIDYARANI S.; KERUR, N. M.
    In India, agriculture contributes around 13.7 per cent of the gross domestic product while providing employment to around 58 per cent to country’s work force. India is one of the major country in the production of cotton in world. Karnataka is one of major states in the production of cotton in south India, with an area of 4.98 lakh hectares under cotton production, producing 12.02 lakh bales of cotton. Haveri district stands first in terms of both area 65,659 hectares and production of 3,05,886 bales of cotton followed by Dharwad (40,910 hectares) and production (1,06,844 bales) Gadag, Belagavi, and others. For the present study, Primary data were collected for eliciting the opinions of farmer respondents and cotton seed dealers using pre-tested and well structured questionnaires. Primary data was collected from 120 farmers and 20 dealer respondents. Secondary data was collected for Demand of Hybrid cotton seeds from Agriculture Department. Gini coefficient was observed to be 0.56 and 0.60 in Dharwad and Haveri district. The market for cotton seeds represented a monopolistic nature. Tabular analysis was used to assess the purchase behaviour of different brands of hybrid cotton seeds by farmers. In both the districts, kanaka variety occupied more area under cotton followed by Super star, Pratap and Rasi. ARIMA was used for demand forecasting. Projected demand for hybrid cotton seeds were expected to be decrease from 66664.23 kgs in 2014-15 to 53129.65 kgs in 2019-20 in Dharwad district and in haveri district it is decreased from 71876.5 kgs in 2014-15 to 64905.20 kgs in 2019-20. Garrett ranking was used to analyse factors influencing brand loyalty for hybrid cotton seeds in both districts. The factor high yield compared to other brands is the important and major factor with the mean score 77.6.