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2013 - 20143
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Subject: Agribusiness Management × End date: 2017 × Start date: 2010 ×
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    ThesisItemOpen Access
    Marketing strategy for woolen handmade carpets produced in Pithoragarh district of Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2014-10) Pant, Satish Chandra; Pandey, Mukesh
    Woolen handicraft is a traditional skill in the Pithoragarh district of Uttarakhand and has been vertically passed on for generations. Location of the district viz. high altitude, mountainous terrain, cold climate but excellent sunshine provides ideal conditions for rearing of animals like sheep, Angora rabbits and Pashmina goats. This creates an environment, which permits extraction of finest quality of wool. The major advantage of this sector is its enormous employment potential despite low investment of capital. However, the industry is far behind to tap this opportunity. Dispersed and unorganized woolen handicraft industry of Pithoragarh district facing stiff competition in the competitive market. In Pithoragarh district weavers produces a lot of woollen craft per year, yet the socio economic condition of the weavers continues to be poor. Several challenges faced by weavers are responsible for this poor economic condition. The woolen carpet business needs special consideration on improving availability of requisite quality and quantity of raw material, wool processing, grading, design improvement, strengthening of marketing arrangements and mobilizing institutional finance for growth of this industry. As far as the distribution and promotion is concern, due to growing purchasing power of consumers, foray of new retail formats like supermarket, hypermarket and shopping mall, there has been new doors open for the woolen carpet industry of Pithoragarh district of Uttarakhand. In addition, there is an urgent need to bring new technologies to empower the artisans. This research is as such, aimed at studying the problems faced by the woolen handmade carpet industry of Pithoragarh district of Uttarakhand, the marketing-mix adopted, various challenges faced by weavers/artisans, consumers insights about the carpet and also is an attempt to recommend suitable business strategies.
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    ThesisItemOpen Access
    Sustainable procurement practices for fruits and vegetable processing industry in Uttarakhand
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2014-07) Saxena, Ankur; Singh, Ashutosh
    The present investigation was undertaken at Vegetable Research Centre of Govind Ballabh Pant University of Agriculture and Technology, Pantnagar during rabi seasons of 2011-12 and 2012-13 to evaluate the effect of planting dates on growth, yield and quality of potato (Solanum tuberosum L.) varieties. The experiment was conducted in two factor randomized block design with three replication and sixteen treatments. The response of potato to various treatments was measured in terms of quantitative expression i.e. emergence per cent, plant height, stem width, number of stem per hill, number of leaves per hill, leaves weight per hill, leaf area index, weight of foliage, grade wise number of tubers per plot and per hectare, total number of tubers per plot and per hectare, grade wise tuber yield per plot and per hectare, total yield per plot and per hectare, specific gravity, dry matter content of tubers and economics of various treatments were also evaluated. Based on the finding of two season study conducted during rabi season of 2011-12 and 2012-13, it may be concluded that the variety Kufri Badshah produced highest total tuber number, total tuber yield, marketable yield along with highest net profit and Benefit: Cost ratio followed by variety Kufri Pukhraj when planted on October 22.
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    ThesisItemOpen Access
    Impact of amended APMC act on apple business in Himachal Pradesh
    (G.B. Pant University of Agriculture and Technology, Pantnagar - 263145 (Uttarakhand), 2013-06) Hussain, Mustfa; Singh, Ashutosh
    Indian Agriculture marketing system is suffering from various problems viz. improper warehousing, lack of grading and packaging, inadequate transport facilities, presence of large number of middlemen, malpractices of traders, inadequate market information and insufficient funds etc. Long chain of middlemen decrease the producer’s share in consumer rupee and exploit the farmer. Though Agricultural Produce Marketing Committees (APMCs) under the Agricultural Produce Marketing Committee Act, 1964 control and regulate buying and selling operations in all regulated agriculture marketing yards of country APMC has strengthen the marketing system of Agri-produces but there are lot of bottlenecks equipped with APMCs. Once the particular area of state/U.TS is declared as a market area and falls under the jurisdiction of concerned Market Committee, no agency or person is allowed freely to carry on wholesale marketing activities. In this way amended APMC Act prevents anticompetitive practices. Under amended Act there is no compulsion on the producer to sell their produce in APMC market yards, producer are quite free to sell directly to private companies or private market yards or farmers-consumer market. An endeavor was made to analyse the impact of amended APMC act on apple business in Himachal Pradesh. Study has covered two districts of Himachal Pradesh viz. Shimla and Kullu. Many aspects of marketing and production practices have been analysed which are followed by respondents in two groups viz. Group 1 (growers who follow traditional supply chain) and Group 2 (growers who follow traditional and modern supply chain both). It was found that proportionally equal numbers of respondents in both groups are aware of direct marketing, private market yards and Apni Mandi. Study has revealed that channel2 (direct procurement by companies) is most preferred marketing channel followed by channel3 (Private market yards), Channel4 (Apni Mandi) and Channel1 (APMC Market yards). It was also found that as compare to respondents in Group 1, respondents in Group 2 were increasing more land for apple cultivation while respondents in both groups have decreased the land area for apple orchards mainly because of climate changes. Study has revealed that as compare to respondents in Group 1, respondents in Group 2 were more conscious about soil and plant health and apply the nutrition accordingly. It was observed that respondents of Group 2 have done all post harvest management practices with care and faced comparatively fewer losses than respondents in Group 1. It was found that rate of rejuvenation is high in Group 2 and they had affinity towards the Royal Delicious only. However respondents in Group 1 were rejuvenating the old plants by two three more varieties besides Royal Delicious. It was analysed that cost and return structure under traditional channels is almost same for both groups while respondents in Group 2 who follow the modern marketing channels faced comparatively lower marketing cost and entertain higher returns. It was found that marketing efficiency of Adani and Apni Mandi (Channel E) is highest by Shepherd’s formula and Acharya’s formula respectively.