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Subject: Extension Education × Author: Persaud, Bissessar × End date: 2014 × Start date: 2014 ×
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    Prospects of agri-tourism in Ludhiana District of Punjab State
    (Punjab Agricultural University, 2014) Persaud, Bissessar; Dhaliwal, Ravinder Kaur
    The present study entitled “Prospects of agri-tourism in Ludhiana District of Punjab State” was undertaken with the objectives to study the opinion regarding agri-tourism, to study the prospects of agri-tourism and to suggest strategies for the promotion of agri-tourism in Punjab state. One hundred teachers and ten principals were selected from five Government and five private schools. In addition, sixty final year students of under graduate programmes were selected from two Government Colleges and forty urban consumers were selected from the locality of Ludhiana. Thus the total sample comprised of 210 respondents for the present study. The data was collected by following the distributed questionnaire approach for school teachers and college students and personal interview approach method was followed to collect data from urban consumers. Findings of the study revealed that majority of the teachers and urban consumers belonged to the age group of 36-48 years, while majority of the students belonged to the age group of 21-23 years. Majority of the respondents of all categories belonged to urban family background. Most of the teachers had educational qualification of post graduation and had service experience of 1-12 years. Most of the teachers and students have medium social participation, while most of the urban consumers had low social participation. Although a little more than half of the total respondents were not aware of agri-tourism, three forth of them were willing to visit an agri-tourism farm. More than (80%) of the total respondents were willing to participate in agricultural activities on an agri-tourism farm, while more than three forth of total respondents were willing to interact with the rural people. Socio-personal characteristics such as educational qualification and service experience had significant and positive correlation with opinion, regarding agri-tourism