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2011 - 20146
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Subject: Agricultural Business Management × End date: 2014 × Start date: 2010 × Type: Thesis × Thesis Type: M.Sc ×
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Now showing 1 - 6 of 6
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    ThesisItemOpen Access
    “Study of volatility and price interrelationship among selected edible oils in India
    (Punjab Agricultural University, Ludhiana, 2011) Upma
    The present study “Study Of Volatility And Price Interrelationship Among Selected Edible Oils In India” was undertaken to understand price fluctuations in edible oils and also to understand price interdependence. The secondary data of daily prices of Crude Palm oil, Mentha oil and Refined soya oil was obtained from Multi Commodity Exchange. It was found that on monthly basis, minimum coefficient of variation was 0.74 % (April 2010), 0.65 % (Sept 2009), 0.56 % (March 2006) for Crude palm oil, Mentha oil and Refined soya oil respectively. Maximum coefficient of variation on monthly basis was found to be 7.07 % (April 2009), 20.23 % (Feb 2009), 5.84 % (March 2008) for Crude palm oil, Mentha oil and Refined soya oil respectively. Annual coefficient of variation was highest of 27 % in 2008, 26.02 % in 2010 and 5.34 % in 2007 for Crude palm oil, Mentha oil and Refined soya oil respectively. Maximum variation in prices of Mentha oil as well as Refined soya oil was explained by variation in Crude Palm oil prices ie R-square 0.770 and 0.685 respectively. Maximum variation in prices of Crude palm oil was explained by variation in Mentha oil prices ie R-square 0.770. Crude palm oil prices directly affect prices of mentha oil as well as refined soya oil, whereas crude palm oil prices are directly affected by refined soya oil prices.
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    ThesisItemRestricted
    A STUDY OF BRAND LOYALTY OF RESTAURANT CUSTOMERS
    (Punjab Agricultural University, Ludhiana, 2012) Sukhmandeep Singh
    The research project: “A study of brand loyalty of restaurant customers” was undertaken to check the level of brand loyalty and the factors affecting the brand loyalty of customers in restaurants. A sample of 100 respondents was taken from 5 restaurants. The present study is conducted in order to find the level of brand loyalty of customers in restaurants using David Aaker‟s framework. The level of brand loyalty was studied in 4 groups of variables. It was found that in group variables of reasons for visit to restaurant, the level of brand loyalty was maximum i.e. 3.18 out of five whereas for group variables of „revisit to restaurant‟ the level of brand loyalty was minimum i.e. 2.86.To achieve the second objective of the study i.e. the factors affecting brand loyalty of the customers in restaurants, the “factor analysis” technique was used. Eight factors were extracted through this technique i.e. service quality & advertisement, atmosphere, hygiene, friendliness, food quality, value for money and crowd. Service quality and advertisement was found to be the most important factor affecting the brand loyalty of customers in restaurants.
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    ThesisItemOpen Access
    Ergonomic designing of classroom furniture suitable for female students
    (2011) Purva Jaggi
    Present study entitled “Ergonomic designing of classroom furniture suitable for female students” was conducted to measure and study various parameters of existing furniture and physical environment of selected classrooms, to record the anthropometric measurements of female students, to formulate guidelines for designing of classroom furniture and to design and evaluate classroom furniture in terms of physiological parameters and subjective responses. The study was conducted in three phases: field survey, designing and construction of classroom furniture and laboratory experiments. It was found that majority of classrooms were not within comfortable levels of temperature, relative humidity and noise. Area and space available per student in the seated classrooms was also inadequate. Dimensions of furniture in the surveyed classrooms were significantly different from the recommended standards. Overall suitability of the classroom furniture was low with the mean score of 1.58. Pain, fatigue, stiffness and strain in the muscles were experienced by the students while using the classroom furniture. The formulated desk/study table height , width, depth and slope were 76 cm, 62.26 cm, 60.71 cm and 10 -15 degrees respectively. The formulated dimensions for the height, width, depth, slope and thigh clearance of the chair were 44 cm, 45.09 cm, 40 cm, 3-5 degrees and 27- 30 cm respectively. One set of classroom furniture based on the formulated dimensions was designed and got constructed and experiments were conducted on it. The experiments revealed that physiological stresses were reduced significantly in terms of heart rate, TCCW, PCW, postural deviation and muscular grip strength while working on ergonomically designed classroom furniture. Hence, it is important to use ergonomic classroom furniture to enhance the learning process by providing a rich learning environment.
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    ThesisItemOpen Access
    Study of Awareness and Attitude towards Incentive Schemes for Exporters of Agricultural Products
    (Punjab Agricultural University, Ludhiana, 2013) Garg, Nishant
    The present study was conducted on awareness and attitude towards incentive schemes for exporters of agricultural products. The study was undertaken in five districts of Punjab namely Amritsar, Chandigarh, Jalandhar, Ludhiana and Sangrur. The sample of 50 exporters was interviewed with the help of detailed questionnaire. The results of the study show that there are only 27(54%) exporters which were aware of incentive schemes. From them only 17(63%) were availing the schemes. The reasons for not availing the schemes had been the approval formalities of government agencies, documentations and non-willingness of exporters to avail the schemes Those who were availing the schemes were having objectives of increasing their competiveness, profit maximization, financial assistance and brand publicity and advertisement. However, the exporters find many problems in availing the schemes like procedural problems, official regulations and policies and inefficiencies of incentive providing agencies. These problems can be solved by formulating approachable incentive policies so that the exporters can easily avail them and it should be user friendly. Key words: Awareness, attitude, incentive schemes, exporters
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    ThesisItemOpen Access
    A STUDY OF MARKETING PRACTICES OF GRAPE GROWERS IN PUNJAB
    (Punjab Agricultural University, Ludhiana, 2011) SUBHASH KUMAR
    The research project entitled “A Study of marketing practices of Grape growers in Punjab” was undertaken with the objectives of analyzing the marketing practices of the selected grape growers in Punjab and identifying the problems related to marketing of the grapes in Punjab. A sample of 32 grape growers in Punjab were selected from the list of grape growers of Bhatinda district in Punjab obtained from the Department of Horticulture, P.A.U. Ludhiana. It was found out that grapes is also transported to other state and marketing there. So that grape growers encountered many problems related to marketing practices. Study revealed that majority of grape growers have lack of awareness and proper assistance related to processing of the Grapes and they were not showing any interest in these activities. They also not indulged in any type of promotional activities. And encountered many problem related to improper subsidy, seasonal demand of grapes, losses during handling, related to perishabilty of grapes and major problem in marketing of grapes. Key Words:
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    ThesisItemRestricted
    EVALUATION OF PROJECTS: A STUDY OF MSMEs AND FINANCIAL INSTITUTIONS FINANCING MSMEs IN PUNJAB
    (PUNJAB AGRICULTURAL UNIVERSITY, 2014) Sukirat Kaur; Babita Kumar
    The study offers an insight into the criteria used by the Financial Institutions in Punjab to evaluate the loan applications of MSMEs and into the criteria and the internal evaluation methods used by the MSMEs for their self assessment of loan application so that it does not get rejected. It also compares the results obtained from the Financial Institutions and the MSMEs. The findings were based on interviews with 10 Financial Institutions providing finance to MSMEs in Punjab and 50 MSMEs in Punjab which were granted loan by these Financial Institutions. The analysis shows that the criteria that banks use the most in evaluating the SME loan applications are the Investment in Fixed Assets, Value of Collateral, Financial Ratios, and the criteria which MSMEs consider to be important from the bank’s point of view include profitability, financial ratios, and growth prospects. Also, we observe that there is statistically significant difference in only two of the criteria used by the FIs and the MSMEs, i.e., experience of the entrepreneur, and the organizational structure of the firm. Both, Financial Institutions and MSMEs, give more importance to Hard Information over Soft Information