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2011 - 20142
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Subject: Agribusiness Management × End date: 2016 × Start date: 2010 ×
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    SERVICE QUALITY ASSESSMENT OF FAST FOOD RESTAURANTS IN PUNJAB: A COMPARATIVE ANALYSIS OF MNC AND INDIAN RESTAURANTS
    (PAU Ludhiana, 2011) KIRAN; Gagandeep, Banga
    The research project was undertaken with the objectives to evaluate the service offered by fast food restaurants in Punjab and to compare the service offered by MNCs with Indian restaurants. The study was conducted by selecting ten fast food restaurants. The study was conducted by selecting 10 fast food restaurants: 5 Indian and 5 MNCs and then 20 customers were selected from each restaurant on convenience basis. Thus a sample of 200 customers was selected. Primary data was collected with the help of a structured non disguised questionnaire. An adopted SERVQUAL scale was used to assess the service quality. The study revealed that the perceived performance on all dimensions fell short of expectations. This indicates that the service quality offered did not meet the customers’ expectations on most aspects. Maximum gap between perception and expectation is (-1.03) for responsiveness while least gap was (-0.79) for assurance. In case of MNC fast food restaurants rank I is given to Assurance while in case of Indian fast food restaurants Rank I is given to Tangibles.
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    ThesisItemOpen Access
    Food packaging and its influence on consumer perceptions and purchase behavior
    (Punjab Agricultural University, 2014) Salhotra, Simran Jeet; Kathuria, Lalit Mohan
    The packaged food industry in India is an emerging market segment and this industry has grown to 11.5 per cent annually during the past five years. The present study was conducted to explore consumer perceptions towards packaged food products and to examine the influence of packaging on purchase intention and purchase behavior of food products. The categories for packaged food products selected for the purpose of study were cereal products, bakery products, dairy products, ready-to-eat and ready-tocook food products, beverages, meat and meat products, fruits and vegetables. A sample of 250 respondents was selected from three major cities of Punjab namely Ludhiana, Jalandhar and Amritsar on the basis of convenience. Data were collected with the help of structured and non-disguised questionnaire. Analysis was undertaken using statistical tools like frequency distribution, percentage, mean score, standard deviation, analysis of variance and factor analysis. The study revealed that majority of the respondents was aware of packaged food products. Major sources of awareness were sales person advice and advertisements. Respondents perceive ‘nutritional value’, ‘variety’, ‘information regarding ingredients’ and ‘selling price’, ‘easiness to use’, ‘reduction of uncertainty’ and ‘health claims’ as important parameters while making a decision to buy packaged food products. The statistical results highlighted that there is a significant difference in the perceptions of respondents towards parameters such as ‘nutritional value’, ‘variety’, ‘information regarding ingredients’, ‘easiness to use’, ‘reduction of uncertainty’ and ‘health claims’ while making decision to buy packaged food products among respondents belonging to different income categories. Further, factor analysis highlighted factors such as ‘safety and trust’, ‘nutrition and price’, ‘quality and brand image’, ‘environment concern’, ‘Attractive packaging’ influencing the purchase of packaged food product