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Subject: Extension Education × Author: Jyoti Rani × End date: 2018 × Start date: 2010 × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Effectiveness of media package for promoting beti bachao beti padhao scheme
    (CCSHAU, 2016) Jyoti Rani; Dahiya, Manju
    Education for women is the best way to improve the health, nutrition and economic status of a household that constitute a micro unit of a nation economy. In this context, it can be argued that lack of women education can be an impediment to the country’s economic development. Mr. Narender Modi, Prime Minister of India has given stress on the need of educating and protecting the girl child. On the launch of this scheme, Prime Minister Mr. Narendra Modi asked the public to eradicate female foeticide and follow the Beti Bachao, Beti Padhao scheme for the betterment of the girl child. This programme was launched by the PM on 22nd of January in 2015. The study was conducted in the Haryana state. Rewari and Mahendergarh districts were selected purposively with having lowest sex ratio. The total sample constituted 120 rural women comprising 60 from Rewari and 60 from Mahendergarh district with same age group and education level. Various socio-personal, economic and communication variables were selected as independent variables. Increase in knowledge and change in opinion were selected as dependent variables. The study revealed that cent percent respondents were of younger age group, 48.3 per cent of the respondents belonged to middle caste, educated up to matriculation /Ser. Sec (58.3%) , had medium sized family (54.7%), joint family (88.3%).Majority of the respondents were agricultural labourer/farmer (67.5%) as their main family occupation and annual income up to Rs. 50,000 (51.7%) and (56.7%) had mixed house. Most of the respondents (70%) were having low mass media exposure. Sufficient increase in knowledge regarding BBBP was recorded after exposure T1 and T2for sub- components viz., general information, information about female feticide and abortion, awareness about benefits given under the scheme, provision of award under BBBP. Opinion of the respondents was changed after exposure to T1 and T2 on all the parameters; The overall effectiveness of all components of media package was highly effective for rural women .The media package had significant effect on the increase in knowledge and change in opinion of the respondents. It can be concluded that there was no significant association between independent variables and knowledge regarding BBBP. Significant association for education, number of children, family income and localite source of information was recorded with change in opinion of respondents regarding BBBP.