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Subject: Extension Education × Author: Bisht, Shakshi × End date: 2019 × Start date: 2010 × Type: Thesis × Thesis Type: M.Sc ×
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    ThesisItemOpen Access
    Content analysis and readers behaviour towards 'Beti Bachao Beti Padhao' Scheme
    (CCSHAU, 2017) Bisht, Shakshi; Verma Trar, Vandana
    The content analysis was done of three newspapers. „Beti Bachao Beti Padhao‟ issues were analyzed for the period of January-February in the year 2015, 2016 and 2017. For readership survey, the study was conducted in Hisar city of Haryana state. Two localities, Urban Estate-II and Sector 15-a were selected randomly. The total sample constituted 100 women comprising 50 working and 50 non working women from both the localities. Various socio-personal, economical and communication variables were selected as independent variables. Readership behaviour comprising of reading frequency, reading pattern, reading response was taken as dependent variable. The Times of India gave 451.85col.cm., Space covered regarding BBBP issues in all the three years was 451.85col.cm., 509.21col.cm and 219.65col.cm in The Times of India, The Tribune and Nabh-chor respectively..Space devoted to ‘Beti Bachao Beti Padhao’ in the year 2015 was 547.15 col.cm by all the three dailies, which decreased to 378.87 col.cm. in 2016 and further decreased to 254.69 col.cm. in 2017. All the three newspapers gave first priority to news, second priority was given to editorial by The Times of India, feature in The Tribune and photographs in Nabh-chor. Working women are subscribing more multiple newspapers as compared to non working women. This can be due to other family members. Majority of respondents who were regular readers, who read newspapers daily, were non working women, possible reason could be more free time as compared to working women. Respondents have high exposure to print media then electronic media and have low social participation. Association between profile of respondents with reading behaviour of the respondents was significant for age (14.7) at degree of freedom 6, education (12.745) at degree of freedom 6, occupation (6.071) at degree of freedom 2, type of family (6.671) at degree of freedom 2 and number of girls (12.875) at degree of freedom 6 while no association was found between caste(2.60), marital status (3.392), size of family (7.219), family occupation (1.314), monthly income (7.904) and order of girls (0.801) with readership behaviour of respondents.