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Subject: Agricultural Economics × Author: Anil Kumar × Type: Thesis ×
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    ThesisItemOpen Access
    Economic analysis of marketing and consumption pattern of cut flowers in Gurgaon district (Haryana)
    (CCSHAU, 2007) Anil Kumar; Kuldeep Kumar
    Flowers symbolize beauty, purity, tranquility, honesty and divinity. Offering of flower is a sign of reverence. It is source of inspiration for poets, artists and lovers of all ages. Many romances are interwoven around flowers. Fascinating colours and fragrance of flowers have leads the children into the world of wonders and magic. Women find great pride in adoring flowers. Flowers not only have greats importance in worshipping, decoration, garlanding and place beautification but it also provides good returns to the growers. Therefore, the study on an economic analysis of marketing and consumption patterns of cut flowers in Gurgaon distt. (Haryana) was undertaken with following specific objectives such as (i) to examine the marketing and consumption pattern of cut flower, (ii) to estimate marketing costs and margins of cut flowers through different channels and (iii) to identify the constraints in production and marketing of cut flower. The data on cost of production were collected from the 60 selected farmers scattered in thirty villages of Gurgaon district. The data on marketing aspects were also collected from the farmers, commission agent, retailer and other engaged in cut flower marketing. Primary data were used for attaining the objectives of the study undertaken. The data collected on production and marketing of cut flowers were tabulated and analyzed for estimation of cost of production, marketing costs and margins. The study revealed that a net return comes out to be Rs. 296970 per acre in case of gladiolus followed by rose (stick) Rs. 265995, rose (loose) Rs. 172416, chrysanthemum Rs. 72461 and marigold Rs. 69306 per acre respectively. Further, the benefit cost ratios of 1:4.19 in case of marigold followed by chrysanthemum 1:4.21, gladiolus 1:2.85, rose (loose) 1:1.92 and rose (stick) 1:1.82 were observed. Thus, it may be concluded that cut flowers is a economically profitable proposition. While, comparing the results for both channels [Channel-I producer-commission agent/broker-retailer-consumer and channel-II – producer-consumer], it was explicit that the producers share in consumer’s rupee was observed more in channel-II because no marketing expenses were incurred by the producer and owing to absence of intermediaries. The consumption pattern of cut flowers indicated that maximum share of consumption of gladiolus goes for export i.e. 54.19 per cent followed by chrysanthemum 48.61 per cent, rose (loose) 40.10 per cent and rose (stick) 36.54 per cent respectively. In case of marigold, 35.25 per cent of total quantity consumed was used for garland purpose. Major problems faced by the cut flower growers in production and marketing were non-availability of subsidies on planting materials, lack of adequate canal irrigation facilities, lack of high yielding varieties, lack of processing facilities, lack of exporting agencies purchase from the formers, lack of organization among producers, lack of storage facility and lower price of produce. The study emphasized the need to develop the proper marketing and financing infrastructure and processing facilities before its cultivation is popularized on a large scale in the state.