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Subject: Livestock Production and Management × End date: 2016 × Start date: 2010 × Type: Thesis × Thesis Type: M.V.Sc. ×
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    ThesisItemOpen Access
    MARKETING PRACTICES OF GOAT AND CHEVON IN KAMRUP (METRO) DISTRICT OF ASSAM
    (College of Veterinary Science, Assam Agricultural University Khanapara, Guwahati-781022, 2016-01) Ekka, Sushil; Roychoudhury, R.
    A study entitled “Marketing practices of goat and chevon in Kamrup (Metro) district of Assam”was conducted in order to explore the marketing of goats in kamrup (Metro) district and to asses the status of marketing of goat meat /chevon in an around Guwahati city. For the first purpose four goat markets viz Bhoothnath, Panikheti, Chandrapur and Sonapur were selected .From each of these four markets 30 buyers and 30 sellers were taken to make the sample size 240 and data were collected from them with the help of a specially prepared interview schedule. Similarly for the second purpose four meat markets were selected viz. Khanapara, Six mile, Beltola and Narengi. From each of these four meat markets 15 number of butchers were selected and from them data regarding identifying the marketing procedure of meat, edible and inedible by-products yield and value were collected. The study revealed that majority of the sellers sold goats of age groups of 6-12 months in all the markets as the consumers preferred meat of this age category due to tenderness of meat. The average market weight was found to increase with the advancement of age. In respect of seller category majority of the sellers were middlemen in Bhoothnath market whereas in other markets producers dominated the seller categories. On the other hand butchers were the majority buyers who visited the market regularly to meet their day-to-day demand of meat supply. So far as the transportation of animals was concerned mini truck/pickup van was used for transporting goats in the Bhoothnath market where goats were brought from different districts. Except this, Auto van was the most frequently used mode of transport in all the markets. In case of Bhoothnath and Panikheti market river route was also used. However in other markets bicycle/rickshaw was also a frequently used mode of transportation. Regarding marketing channel the most prevalent channel was producer-middleman-butcher-consumer in all the markets except Sonapur where the popular channel was producer-butcher-consumer. In respect of the criteria of price fixation of goats, the study revealed that majority of the sellers cited muscle thickness as the most important criterion for price fixation although a small number of them also mentioned status of castration as the basis of price fixation. The educational level of the sellers was also studied in the present study and it revealed that majority of the sellers read upto M.E. School and this business was yet to attract the educated unemployed youths. In the present study the average value for live weight, carcass weight; edible offals, head, shank and skin were significantly higher (P<0.01) in adult goats compared to the young group. The average live weights of young and adult goats were found to be 7.97±0.26 and 12.58±0.38 kg. The percent value of edible offals in adult group was found to be significantly higher (P < 0.01) than the young group of goats. The percent value of head was significantly higher (P < 0.01) in young groups of goats compared to the adult goats. The average live animal price of adult goats was significantly higher than the young animals. The study also revealed that 85.68 to 86.55 percent of the total sale proceeds were obtained from the carcass meat and 6.15 to 6.52 percent were obtained from edible offals. Therefore it was evident that only > 10% sale proceeds came from inedible offals.